Observed Signal · Aug 2, 2026 · Audience Ratings · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Sat.1 Saturday Ratings Swing Dramatically
Sat.1's Saturday programming saw strong week-to-week swings in audience share: the Sat.1 "Frühstücksfernsehen am Samstag" breakfast show rose to 10.9% share among 14–49 viewers (340,000 viewers) after recording a 2.9% low the previous week. Overall Sat.1 achieved a 6.1% day market share in the 14–49 demographic. In primetime, Sat.1's film reached 660,000 viewers (140,000 aged 14–49) delivering a 6.8% share, while RTL and ProSieben posted slightly higher primetime shares. VOX had a 7.2% day share and performed well with "Minions" (210,000 viewers 14–49; 9.8% share). Data source for the figures is AGF (AGF SCOPE).
Updates on linear-TV audience shares and program-level swings are relevant to TV buyers, media planners and broadcasters for daypart planning and inventory valuation but do not represent industry-wide technological or regulatory change.
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Key Takeaways & Evidence Grounding
- Sat.1 achieved a Saturday day market share (ages 14–49) of 6.1 percent.
- Sat.1's "Frühstücksfernsehen am Samstag" had 340,000 viewers and a 10.9% share among 14–49 — up from a 2.9% market-share low the previous week and the highest value this year.
- In primetime Sat.1's "Men In Black: International" reached 660,000 viewers (140,000 aged 14–49) with a 6.8% share in the 14–49 target group.
- VOX posted a Saturday day market share of 7.2%; its airing of "Minions" delivered 210,000 viewers aged 14–49 and a 9.8% share (total reach 470,000).
- AGF SCOPE / AGF Videoforschung is the data source cited for all audience figures.
Connected Companies & Entities
9 Entities mapped“Sat.1 has a Saturday day market share (14–49) of 6.1 percent; the 'Frühstücksfernsehen am Samstag' drove the young-audience share up to 10.9...”
“ProSieben achieved 7.0 percent with 'Darüber staunt die Welt – Die abgefahrensten LOL-Momente Reloaded' (total reach 440,000) and later incr...”
“VOX recorded a Saturday day market share of 7.2 percent and was the second-strongest private channel in reach; its film 'Minions' delivered ...”
“ZDF was the top channel overall with a 14.9 percent market share on the day....”
“The article cites AGF Videoforschung / AGF SCOPE as the source of the data for the audience figures....”
“Das Erste (ARD) had a 9.2 percent market share among all viewers on the day....”
“The article is published on DWDL.de (© DWDL.de GmbH, 2001–2026)....”
“RTL reached 910,000 viewers with a live program by Michael Mittermeier and a 7.8 percent primetime share; later its share fell slightly to 7...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Sat.1 Breakfast Show Reaches New Ratings Record
DWDL reports that Sat.1’s morning program "Frühstücksfernsehen" hit the highest market share of the year on Wednesday. The episode drew 340,000 viewers, including 110,000 aged 14–49, delivering a 27.4% market share in the classic 14–49 target; the last higher overnight figure was 28.5% in October 2022. Rival RTL’s morning show "Deutschland am Morgen" reached 140,000 viewers (8.1% in the young demo) with an additional 57,000 on ntv (4.0% there). In the early evening, Sat.1’s shows performed weaker (examples: "Frieda" at 1.1% and 3.6%; "Die Landarztpraxis" at 5.4%), while RTL’s evening magazines and news scored stronger reach and market shares. All audience figures are reported by AGF SCOPE / AGF Videoforschung and published by DWDL on 2026-06-25.
Sat.1 Saturday Breakfast Show Hits Yearly High
DWDL reports that Sat.1's Saturday edition of "Frühstücksfernsehen" delivered the program's best Saturday performance of the year on July 18, 2026. The three-hour broadcast averaged 80,000 viewers aged 14–49 (10.9% market share) and 270,000 viewers overall, with 9.0% in the 14–59 group. The article also notes strong sports audiences: the Tour de France on Das Erste drew 1.36 million viewers (16.7% share overall; 15.7% among 14–49), Eurosport 1 added 260,000 viewers (4.8% share), and Formula 1 qualifying reached 200,000 on Sky (7.0% among 14–49) and 600,000 on RTL (12.6% free-TV share). Data source cited is AGF (AGF SCOPE).
Sat.1 Strong Morning; 'Rex' Draws in Primetime
A DWDL.de ratings report for May 11–12, 2026 shows Sat.1 leading morning viewing with its Frühstücksfernsehen averaging 380,000 viewers from 5:30 and a 25.2% share in the core target group, nearly a 2026 record. RTL’s Deutschland am Morgen averaged 180,000 viewers (10.8% share in the young target group), while ntv added 75,000 viewers (6.3% target-group share). In primetime Sat.1’s Kommissar Rex reached 1.54 million viewers with a 7.5% market share (7.8% in the extended target group). Vox’s First Dates Hotel achieved 8.4% in the classic target group, and ProSieben’s Simpsons film drew 450,000 viewers with a strong 14–49 share of 7.8%. Data source: AGF Videoforschung (AGF SCOPE).
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