Observed Signal · Jun 25, 2026 · Audience Measurement · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
Sat.1 Breakfast Show Reaches New Ratings Record
DWDL reports that Sat.1’s morning program "Frühstücksfernsehen" hit the highest market share of the year on Wednesday. The episode drew 340,000 viewers, including 110,000 aged 14–49, delivering a 27.4% market share in the classic 14–49 target; the last higher overnight figure was 28.5% in October 2022. Rival RTL’s morning show "Deutschland am Morgen" reached 140,000 viewers (8.1% in the young demo) with an additional 57,000 on ntv (4.0% there). In the early evening, Sat.1’s shows performed weaker (examples: "Frieda" at 1.1% and 3.6%; "Die Landarztpraxis" at 5.4%), while RTL’s evening magazines and news scored stronger reach and market shares. All audience figures are reported by AGF SCOPE / AGF Videoforschung and published by DWDL on 2026-06-25.
Local German TV ratings update with limited industry-wide impact; useful for broadcasters, media buyers and advertisers in Germany but not a major AdTech/MarTech event.
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Key Takeaways & Evidence Grounding
- Sat.1's "Frühstücksfernsehen" had 340,000 viewers on Wednesday (24 June 2026).
- 110,000 of those viewers were aged 14–49, yielding a 27.4% market share in that demographic.
- The format's last higher overnight market share was 28.5% in October 2022.
- RTL's "Deutschland am Morgen" reached 140,000 viewers and 8.1% in the young demo; ntv added 57,000 viewers (4.0% on ntv).
- DWDL published the report on 2026-06-25 citing AGF SCOPE / AGF Videoforschung as the data source.
Connected Companies & Entities
7 Entities mapped“ntv provided a parallel broadcast that added 57,000 viewers, with a 4.0% market share on the news channel....”
“ARD appears in the top market-share and top-reach listings for 24 June (e.g., highest reach items like the World Cup match and Tagesthemen)....”
“ZDF is listed among the top channels by reach and market share for 24 June in the article's data table....”
“VOX is included in the article's 'Top 5 market shares (all viewers)' listing for 24 June....”
“VOX is included in the article's 'Top 5 market shares (all viewers)' listing for 24 June....”
“RTL is reported as losing to Sat.1 in the early morning: 'Deutschland am Morgen' reached 140,000 viewers and 8.1% in the young target on the...”
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Sat.1 Saturday Breakfast Show Hits Yearly High
DWDL reports that Sat.1's Saturday edition of "Frühstücksfernsehen" delivered the program's best Saturday performance of the year on July 18, 2026. The three-hour broadcast averaged 80,000 viewers aged 14–49 (10.9% market share) and 270,000 viewers overall, with 9.0% in the 14–59 group. The article also notes strong sports audiences: the Tour de France on Das Erste drew 1.36 million viewers (16.7% share overall; 15.7% among 14–49), Eurosport 1 added 260,000 viewers (4.8% share), and Formula 1 qualifying reached 200,000 on Sky (7.0% among 14–49) and 600,000 on RTL (12.6% free-TV share). Data source cited is AGF (AGF SCOPE).
Sat.1 Saturday Ratings Swing Dramatically
Sat.1's Saturday programming saw strong week-to-week swings in audience share: the Sat.1 "Frühstücksfernsehen am Samstag" breakfast show rose to 10.9% share among 14–49 viewers (340,000 viewers) after recording a 2.9% low the previous week. Overall Sat.1 achieved a 6.1% day market share in the 14–49 demographic. In primetime, Sat.1's film reached 660,000 viewers (140,000 aged 14–49) delivering a 6.8% share, while RTL and ProSieben posted slightly higher primetime shares. VOX had a 7.2% day share and performed well with "Minions" (210,000 viewers 14–49; 9.8% share). Data source for the figures is AGF (AGF SCOPE).
Sat.1 Soap Finale Flops; Morning Show Hits Peak
DWDL reports that Sat.1's daily soap "Ein Hof zum Verlieben" closed with very low linear-audience figures: the penultimate episode drew 220,000 viewers and the finale 240,000, with just a 0.6% share among 14–49-year-olds and 1.8% among 14–59-year-olds. In contrast, Sat.1's "Frühstücksfernsehen" delivered an exceptional performance on the same day, averaging a 25.5% market share between 05:30 and 10:00 — its best value since October 2022 — and peaking at a 39.0% share for the 07:30 weather segment. RTL's morning program "Deutschland am Morgen" averaged about 120,000 viewers and a 6.0% share in the 14–49 demo, while the simultaneous ntv broadcast reached 6.6%. Source for audience data: AGF Videoforschung (preliminary weighted AGF SCOPE data).
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