Observed Signal · Mar 15, 2026 · Company Profile · Source: Roq.ad GmbH About Monitor · Impact: 1/5 · Sentiment: Neutral
Roqad: Pioneering Privacy-First Identity Solutions for AdTech
Roqad is an identity-focused adtech company that builds privacy-first identity solutions for anonymized users and cookieless environments. The About page describes the company’s mission to address multi-device fragmentation and churn by providing tools and insights for identity resolution while complying with global privacy regulations. The page profiles senior leadership and sales/execution teams, including Co-Founder & CEO Carsten Frien and other executives with backgrounds across adtech, data, and product (LiquidM, madvertise, Adjust, Quantcast, Anonos, Verve Group, Zeotap Data, Advendio). It also references a commercial/organizational change tied to Zeotap Data and emphasizes partnerships and data-product development for programmatic and social advertising ecosystems.
Informational company 'About Us' page describing team and product focus on identity; useful background but not a major industry development.
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Key Takeaways & Evidence Grounding
- Roqad provides privacy-first identity solutions designed for anonymized users and cookieless environments.
- Carsten Frien is listed as Co-Founder & CEO of Roqad and has co-founded LiquidM, madvertise, and Adjust.
- Alex Moufle is listed as VP, DATA SALES and the page references activities following the acquisition of Zeotap Data.
- The company profiles senior team members and their roles: Alasdair Cross (VP of Sales), Maciej Mazur (VP Engineering), Robert Varga (Investor & Sales Director for Europe), Anil Kutty (Chief Product Officer), Vishal Tanwar (Head of Data partners).
Connected Companies & Entities
6 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
BRAVE and Roqad Team Up for Privacy-First Ad Solutions
BRAVE, a privacy-first supply-side platform, announced on November 10, 2025 an integration with Roqad to enhance privacy-first identity and auction capabilities. The collaboration enables cross-device identity resolution, household graphing, and contextual enrichment at BRAVE’s infrastructure level. Identity connections such as UID2, RampID, and PubCommon are resolved within BRAVE’s auction layer, supporting higher match rates across mobile, web, and connected TV while maintaining compliance in a post-cookie world. Roqad’s Content Taxonomy Graph powers real-time contextual enrichment mapped to IAB categories, improving brand suitability and audience relevance. BRAVE’s CEO Amir Sharer and Roqad CEO Carsten Frien frame the move as building infrastructure ready for the post-cookie era, delivering cleaner paths and more transparent targeting for advertisers and publishers.
Roqad Triumphs with Best Privacy Tech Award at AdExchanger!
AdExchanger announced winners of the 2023 AdExchanger Awards, unveiled live at the AdExchanger Awards Gala during Programmatic I/O in New York. Roqad was recognized within the "Best Privacy Technology" category for its product, The Privacy Firewall, described as a configurable rules engine supporting data privacy frameworks (e.g., GDPR, CCPA) and protocols (TCF, GPP). The article was originally published September 27, 2023 and links to a full recap of the 2023 awards.
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