ADvendio
Salesforce-native software for managing and automating advertising operations.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADvendio Europe Limited
- Entity type
- COMPANY
- Founded
- 2004
- Headquarters
- Harcourt Centre, Block 4, Harcourt Road, Dublin 2, D02 HW77, Ireland
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- advendio.com
What ADvendio does
ADvendio operates a vertical B2B SaaS model focused on advertising management and revenue operations. It provides a suite of modular applications that sit between media sales, ad operations, external ad platforms and finance teams, helping customers manage inventory, bookings, workflows, reconciliations and reporting. The platform creates value by replacing fragmented spreadsheets and disconnected tools with a unified operational layer, then deepens account value through integrations, additional modules and implementation services.
Category differentiation
ADvendio is a media operations software vendor, not an advertising agency, ad network or media owner. It focuses on workflow, integration and billing infrastructure for advertising businesses rather than directly selling media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ADvendio is a B2B advertising operations software vendor whose products help publishers, media owners, ad sales teams and agencies manage campaign workflows, inventory, order management, integrations and billing. Its platform is positioned as a Salesforce-native operating layer for omnichannel advertising, covering digital, social, streaming, print and out-of-home workflows through products such as AdOne, AdPortal, AdGateway and AdFinance. The company makes money primarily through modular SaaS licensing, integration-related platform tiers and enterprise contracts, with additional revenue from consulting and implementation support. Its customers are organisations with complex media sales and ad operations processes that need to centralise fragmented systems, automate manual work and improve order-to-cash execution.
Company news briefing
Briefing updated:
Expanding its market presence, ADvendio has secured key partnerships with Petrol Advertising and Advance Local to modernise media planning and advertising operations. Alongside these customer adoptions, the company has bolstered its global capabilities through the promotion of Fernanda Goite as Partner Manager, the appointment of Javiera Fernandez to its sales operations team, and its recent alignment with AgenticAdvertising.org to advance AdCP standards.
Business model & monetisation
The company primarily uses SaaS subscription pricing with modular licensing across platform components such as ad management, self-serve booking, integrations and finance automation. Pricing varies by feature tier, number of integrations, users and enterprise support scope, with custom contracts for larger customers. A secondary monetisation layer comes from consulting, implementation and optimisation services tied to deployment and integration complexity.
- Core platform subscriptions
- Software Subscription
- Integration tiers and add-on connectors
- Software Subscription
- Enterprise support and custom contracts
- Software Subscription
- Consulting and implementation services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Advance Local Selects ADvendio for Ad Ops Modernization
Platform · Recorded impact score: 3/5
Advance Local, a US-based media company, has selected ADvendio to modernize its advertising operations. ADvendio is a leading provider of advertising management solutions built on the Salesforce platform. The partnership aims to streamline and enhance Advance Local's ad sales, campaign management, and reporting processes. This move reflects a broader industry trend toward adopting modern, integrated media order management systems to improve operational efficiency and data-driven decision-making for publishers. The implementation will likely replace legacy systems and provide a more unified view of advertising inventory and revenue.
- Advance Local selects ADvendio to modernize advertising operations.
- ADvendio provides advertising management solutions on the Salesforce platform.
Q3 2026: Company Review
Recorded impact score: 2/5
The third quarter at ADvendio has been exceptionally active. We sponsored events, introduced new product updates, and expanded our team through strategic efforts. Here’s ...
Javiera Fernandez Joins the ADvendio Global Sales Operations Team
Recorded impact score: 4/5
Javiera Fernandez joins the ADvendio global sales operations team as a Junior Sales Operations Analyst, where she will be working closely with our EMEA ...
ADvendio Joins AgenticAdvertising.org to Advance AdCP Standards
Agentic Advertising · Recorded impact score: 2/5
ADvendio, a provider of advertising solutions, has joined AgenticAdvertising.org, an industry initiative focused on developing standards for agentic advertising and AdCP. The move aims to support the advancement of AdCP standards, which relate to autonomous AI-driven media execution. This participation signals ADvendio's commitment to the growing field of agentic advertising, where AI agents automate media planning, buying, and optimization.
- ADvendio joined AgenticAdvertising.org.
- The organization focuses on advancing AdCP standards.
Petrol Advertising Selects ADvendio to Centralize Media Planning & Streamline Campaign Setup
Recorded impact score: 4/5
ADvendio, the agentic advertising commerce infrastructure, is delighted to announce our recent partnership with Petrol Advertising. Petrol Advertising is a prominent, full-service creative marketing agency ...
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Questions about ADvendio
What is ADvendio?
ADvendio is a B2B software company that provides Salesforce-native tools for advertising management, self-serve booking, integrations and media finance workflows.
Who uses ADvendio?
Its users are mainly publishers, media companies, ad sales teams, ad operations teams, finance teams and some agencies managing complex advertising workflows.
How does ADvendio make money?
It primarily earns revenue from SaaS subscriptions, modular platform licensing, integration tiers and paid consulting or implementation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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