Observed Signal · Mar 15, 2026 · Award · Source: Roq.ad GmbH News Monitor 2 · Impact: 1/5 · Sentiment: Neutral
Roqad Triumphs with Best Privacy Tech Award at AdExchanger!
AdExchanger announced winners of the 2023 AdExchanger Awards, unveiled live at the AdExchanger Awards Gala during Programmatic I/O in New York. Roqad was recognized within the "Best Privacy Technology" category for its product, The Privacy Firewall, described as a configurable rules engine supporting data privacy frameworks (e.g., GDPR, CCPA) and protocols (TCF, GPP). The article was originally published September 27, 2023 and links to a full recap of the 2023 awards.
Company-level industry recognition at an awards event; limited operational or technical impact on the broader AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- AdExchanger announced winners of the 2023 AdExchanger Awards.
- Winners were unveiled live at the AdExchanger Awards Gala at Programmatic I/O in New York.
- Roqad was recognized in the "Best Privacy Technology" category.
- Roqad's entry, The Privacy Firewall, is a configurable rules engine for privacy frameworks (GDPR, CCPA) and protocols (TCF, GPP).
- Article originally published September 27, 2023.
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Related Market Signals & Shifts
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Roqad: Pioneering Privacy-First Identity Solutions for AdTech
Roqad is an identity-focused adtech company that builds privacy-first identity solutions for anonymized users and cookieless environments. The About page describes the company’s mission to address multi-device fragmentation and churn by providing tools and insights for identity resolution while complying with global privacy regulations. The page profiles senior leadership and sales/execution teams, including Co-Founder & CEO Carsten Frien and other executives with backgrounds across adtech, data, and product (LiquidM, madvertise, Adjust, Quantcast, Anonos, Verve Group, Zeotap Data, Advendio). It also references a commercial/organizational change tied to Zeotap Data and emphasizes partnerships and data-product development for programmatic and social advertising ecosystems.
BRAVE and Roqad Team Up for Privacy-First Ad Solutions
BRAVE, a privacy-first supply-side platform, announced on November 10, 2025 an integration with Roqad to enhance privacy-first identity and auction capabilities. The collaboration enables cross-device identity resolution, household graphing, and contextual enrichment at BRAVE’s infrastructure level. Identity connections such as UID2, RampID, and PubCommon are resolved within BRAVE’s auction layer, supporting higher match rates across mobile, web, and connected TV while maintaining compliance in a post-cookie world. Roqad’s Content Taxonomy Graph powers real-time contextual enrichment mapped to IAB categories, improving brand suitability and audience relevance. BRAVE’s CEO Amir Sharer and Roqad CEO Carsten Frien frame the move as building infrastructure ready for the post-cookie era, delivering cleaner paths and more transparent targeting for advertisers and publishers.
Rokt Named Finalist for AdExchanger's 2026 AI Innovator Award in Commerce Media
Press Release August 25, 2026: Rokt Named Finalist for AdExchanger's 2026 AI Innovator Award in Commerce Media (PRNewswire)
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