Zeotap Data
Zeotap Data is a privacy-first CDP and identity-driven audience data provider.
Analyst Perspective
Zeotap GmbH is a German marketing and data technology company operating under the Zeotap Data brand. It provides a privacy-first customer data and identity platform that helps enterprise brands unify first-party customer data, resolve fragmented identities, build audiences, and activate those audiences across digital marketing and advertising channels. Its product footprint spans a Customer Data Platform, identity resolution, data onboarding, contextual expansion, and packaged audience data products. The company generates revenue from enterprise software subscriptions for its CDP and from licensing audience data, identity enrichment, onboarding, and activation-related services. Its direct customers are enterprise brands, marketers, data teams, agencies, and programmatic buyers rather than consumers. Recent financial evidence shows Zeotap Data sits within the Roqad group, which strengthens its positioning around privacy-compliant identity resolution, onboarding, and audience activation in Europe.
Analyst Signal Briefing
Updated: 24 Jun 2026No strategic news signals detected in the last 90 days.
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Key insights about Zeotap Data
Category Differentiation
This is a B2B customer data, identity, and audience technology company, not a consumer app or publisher. It is distinct from pure clean room vendors because it also sells licensable audience data and activation products.
Zeotap Data: About
The business combines recurring enterprise software with data monetisation. Zeotap sells a CDP that centralises and activates first-party customer data, then layers identity resolution, onboarding, segmentation, enrichment, and contextual targeting on top. In parallel, it licenses packaged audience products and deterministic data segments for campaign activation. Value is created by helping business customers improve addressability, targeting precision, and cross-channel activation while staying compliant with GDPR and other privacy requirements.
How Zeotap Data Works & Monetises
Business model analysis and core revenue streams
Monetisation is split between recurring SaaS subscription fees for the CDP and non-subscription revenue from data products and identity services. CDP pricing is driven by platform access, enabled modules, profile volume, and data usage. Additional revenue comes from licensing packaged audience segments, deterministic identity data, onboarding and enrichment services, and activation-linked usage across advertising environments.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Zeotap Data)
Roqad: Pioneering Privacy-First Identity Solutions for AdTech
Roqad is an identity-focused adtech company that builds privacy-first identity solutions for anonymized users and cookieless environments. The About page describes the company’s mission to address multi-device fragmentation and churn by providing tools and insights for identity resolution while complying with global privacy regulations. The page profiles senior leadership and sales/execution teams, including Co-Founder & CEO Carsten Frien and other executives with backgrounds across adtech, data, and product (LiquidM, madvertise, Adjust, Quantcast, Anonos, Verve Group, Zeotap Data, Advendio). It also references a commercial/organizational change tied to Zeotap Data and emphasizes partnerships and data-product development for programmatic and social advertising ecosystems.
Read original sourceZeotap Data: Frequently Asked Questions
What is Zeotap Data?
Zeotap Data is a privacy-first B2B platform for customer data unification, identity resolution, audience creation, and advertising activation.
Who uses Zeotap Data?
Enterprise brands, marketing teams, data teams, agencies, and programmatic buyers use it to unify customer data and activate audiences.
How does Zeotap Data make money?
It earns revenue from CDP subscriptions, data licensing, identity enrichment, onboarding, and activation-related services.
Company Facts
- Founded
- 2014
- Headquarters
- Germany
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- zeotapdata.net