Zeotap Data
Privacy-first CDP and identity-driven audience data provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Zeotap GmbH
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- zeotapdata.net
What Zeotap Data does
The business combines recurring enterprise software with data monetisation. Zeotap sells a CDP that centralises and activates first-party customer data, then layers identity resolution, onboarding, segmentation, enrichment, and contextual targeting on top. In parallel, it licenses packaged audience products and deterministic data segments for campaign activation. Value is created by helping business customers improve addressability, targeting precision, and cross-channel activation while staying compliant with GDPR and other privacy requirements.
Category differentiation
This is a B2B customer data, identity, and audience technology company, not a consumer app or publisher. It is distinct from pure clean room vendors because it also sells licensable audience data and activation products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Zeotap GmbH is a German marketing and data technology company operating under the Zeotap Data brand. It provides a privacy-first customer data and identity platform that helps enterprise brands unify first-party customer data, resolve fragmented identities, build audiences, and activate those audiences across digital marketing and advertising channels. Its product footprint spans a Customer Data Platform, identity resolution, data onboarding, contextual expansion, and packaged audience data products. The company generates revenue from enterprise software subscriptions for its CDP and from licensing audience data, identity enrichment, onboarding, and activation-related services. Its direct customers are enterprise brands, marketers, data teams, agencies, and programmatic buyers rather than consumers. Recent financial evidence shows Zeotap Data sits within the Roqad group, which strengthens its positioning around privacy-compliant identity resolution, onboarding, and audience activation in Europe.
Business model & monetisation
Monetisation is split between recurring SaaS subscription fees for the CDP and non-subscription revenue from data products and identity services. CDP pricing is driven by platform access, enabled modules, profile volume, and data usage. Additional revenue comes from licensing packaged audience segments, deterministic identity data, onboarding and enrichment services, and activation-linked usage across advertising environments.
- Customer Data Platform subscriptions
- Software Subscription
- Audience data and packaged segment licensing
- Pay-per-Use
- Identity onboarding and enrichment
- Pay-per-Use
- Managed onboarding support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
zeotap Data GmbH
IAB vendor record: 301
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 5, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Zeotap Data
What is Zeotap Data?
Zeotap Data is a privacy-first B2B platform for customer data unification, identity resolution, audience creation, and advertising activation.
Who uses Zeotap Data?
Enterprise brands, marketing teams, data teams, agencies, and programmatic buyers use it to unify customer data and activate audiences.
How does Zeotap Data make money?
It earns revenue from CDP subscriptions, data licensing, identity enrichment, onboarding, and activation-related services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
Continue your research on Zeotap Data
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.