Observed Signal · Dec 8, 2025 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Neutral
RAAS LAB Boosts Leadership for 2026 Growth Surge
RAAS LAB announced two executive appointments as it positions for growth in 2026: Shane Smith will become VP of Relevance and Tom Warden will join as Sales Director. Smith comes from Incubeta, where he led smart studio and scalable creative optimisation for clients such as L’Oréal, Samsonite, HelloFresh, Delivery Hero, and Google, focusing on AI-driven relevance. Warden previously served as group account director at Teads, overseeing partnerships with agency holdcos including Havas, Publicis, and WPP, driving UK and international revenue and building teams. The appointments, the first in a series of hires, aim to strengthen RAAS LAB’s technology and commercial operations ahead of 2026. Co-founder Thomas Ives notes the hires advance the company’s plan to redefine relevance in digital advertising and accelerate momentum across open web campaigns.
Leadership hires to support 2026 growth and platform expansion.
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Key Takeaways & Evidence Grounding
- RAAS LAB appointed Shane Smith as VP of Relevance
- RAAS LAB appointed Tom Warden as Sales Director
- Shane Smith previously led Incubeta's Smart Studio and worked with L’Oréal, Samsonite, HelloFresh, Delivery Hero, and Google
- Tom Warden previously was Group Account Director at Teads, managing partnerships with Havas, Publicis, and WPP
- Appointments are part of RAAS LAB’s growth trajectory ahead of 2026
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RAAS LAB Boosts Growth with Krane Jeffery's Appointment
RAAS LAB announced the appointment of Krane Jeffery as its VP of Commercial on 12 January 2025. Jeffery joins from Teads, where he served as commercial director, and previously led global digital sales at CNN across the Warner Bros. Discovery Sports & Entertainment portfolio. At RAAS LAB he will lead global commercial strategy, overseeing sales, partnerships and revenue as the company pursues international expansion. RAAS LAB reported 40% year-on-year revenue growth over the past year and a 260% expansion in headcount, citing rising advertiser demand for performance-driven, hyper-relevant targeting. Co-founder Thomas Ives highlighted Jeffery’s experience in building sales teams as a key asset for the company’s next growth phase.
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