RAAS LAB

RAAS LAB and The Trade Desk Enhance Programmatic Advertising

RAAS LAB announced a partnership with The Trade Desk to make RAAS LAB’s AI-driven contextual capabilities available programmatically within The Trade Desk platform. The integration allows advertisers and agencies to apply impression-level signals—such as tone, sentiment and page environment—in real time, backed by granular URL-level reporting. By surfacing these contextual insights inside a major DSP, the collaboration aims to enable more transparent, data-driven display campaigns across the open web and to improve campaign relevance and measurement for brands and agencies. Company spokespeople highlighted the move as expanding RAAS LAB’s AI access and broadening data-led activation for advertisers on The Trade Desk.

UK Marketing Budgets Flat in Q4 2025

The IPA Bellwether Report shows UK marketing budgets paused in Q4 2025 with a net balance of 0.0%, down from +3.6% in Q3. 57.4% of surveyed companies left budgets unchanged, with remaining respondents evenly split between increases and cuts. While PR and events saw modest gains, several traditional ad categories declined—out‑of‑home (-17.6%), audio (-10.2%), published brands (-6.5%) and video (-5.0%). Despite a Q4 video spend dip, digital video grew across 2025 (nearly one quarter of digital spend) and UK video sales rose ~8% year‑on‑year, driven by streaming, CTV and Smart TV home‑screen discovery. Contributors highlighted audio resilience, shifts toward measurable digital channels, increased emphasis on AI, first‑party data and clean‑room collaborations, and stronger demand for brand‑lift and ROI measurement as budgets become more scrutinised.

RAAS LAB Boosts Growth with Krane Jeffery's Appointment

RAAS LAB announced the appointment of Krane Jeffery as its VP of Commercial on 12 January 2025. Jeffery joins from Teads, where he served as commercial director, and previously led global digital sales at CNN across the Warner Bros. Discovery Sports & Entertainment portfolio. At RAAS LAB he will lead global commercial strategy, overseeing sales, partnerships and revenue as the company pursues international expansion. RAAS LAB reported 40% year-on-year revenue growth over the past year and a 260% expansion in headcount, citing rising advertiser demand for performance-driven, hyper-relevant targeting. Co-founder Thomas Ives highlighted Jeffery’s experience in building sales teams as a key asset for the company’s next growth phase.