Observed Signal · Jan 12, 2026 · Hiring · Source: ExchangeWire · Impact: 1/5 · Sentiment: Positive
RAAS LAB Boosts Growth with Krane Jeffery's Appointment
RAAS LAB announced the appointment of Krane Jeffery as its VP of Commercial on 12 January 2025. Jeffery joins from Teads, where he served as commercial director, and previously led global digital sales at CNN across the Warner Bros. Discovery Sports & Entertainment portfolio. At RAAS LAB he will lead global commercial strategy, overseeing sales, partnerships and revenue as the company pursues international expansion. RAAS LAB reported 40% year-on-year revenue growth over the past year and a 260% expansion in headcount, citing rising advertiser demand for performance-driven, hyper-relevant targeting. Co-founder Thomas Ives highlighted Jeffery’s experience in building sales teams as a key asset for the company’s next growth phase.
Company-level executive hire for a growing AdTech vendor during a period of notable revenue and headcount growth; important for RAAS LAB's commercial scaling but has limited immediate impact on the wider AdTech industry.
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Key Takeaways & Evidence Grounding
- RAAS LAB appointed Krane Jeffery as VP of Commercial on 12 January 2025.
- Krane Jeffery previously served as commercial director at Teads and led global digital sales at CNN across the Warner Bros. Discovery Sports & Entertainment portfolio.
- RAAS LAB reported 40% year-on-year revenue growth over the past year.
- RAAS LAB expanded its team by 260% over the past year.
- In his role, Jeffery will lead RAAS LAB’s global commercial strategy, overseeing sales, partnerships and revenue across UK and international markets.
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RAAS LAB Boosts Leadership for 2026 Growth Surge
RAAS LAB announced two executive appointments as it positions for growth in 2026: Shane Smith will become VP of Relevance and Tom Warden will join as Sales Director. Smith comes from Incubeta, where he led smart studio and scalable creative optimisation for clients such as L’Oréal, Samsonite, HelloFresh, Delivery Hero, and Google, focusing on AI-driven relevance. Warden previously served as group account director at Teads, overseeing partnerships with agency holdcos including Havas, Publicis, and WPP, driving UK and international revenue and building teams. The appointments, the first in a series of hires, aim to strengthen RAAS LAB’s technology and commercial operations ahead of 2026. Co-founder Thomas Ives notes the hires advance the company’s plan to redefine relevance in digital advertising and accelerate momentum across open web campaigns.
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Teads Integrates with Koddi Commerce Media Infrastructure
Teads and Koddi have announced a new integration connecting Teads' Ad Manager with Koddi's commerce media infrastructure. This partnership enables advertisers to purchase onsite retail inventory from Koddi networks in the US and Europe, including Sponsored Product Ads and display placements on merchant and commerce platforms. The integration uses the OpenRTB standard to facilitate automated exchange between demand and sell sides, eliminating the need for proprietary integrations between Teads and individual retailers. Networks such as Wolt Ads, Gopuff UK, and Hopper are among those connected. Retailers retain control over inventory, pricing, and quality standards through Koddi's SSP. This move expands Teads' programmatic retail media offerings, allowing advertisers to plan and activate retail media alongside other channels within the Teads Ad Manager.
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