Samsonite
Global luggage and travel accessories brand and retailer.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Samsonite Group S.A.
- Entity type
- COMPANY
- Founded
- 1910
- Headquarters
- 13-15 avenue de la Liberté, L-1931 Luxembourg
- Company size
- >5,000
- Market role
- Advertiser / Brand
- Ticker
- 1910 (HKEX)
- Official website
- samsonite.de
What Samsonite does
Samsonite creates value by designing and commercialising branded travel goods, then manufacturing or sourcing those products and distributing them through owned and third-party channels. The business captures margin from physical product sales, with direct channels supporting brand control and higher gross margin, while broader retail distribution extends reach and volume.
Category differentiation
Samsonite is a luggage and travel goods company, not an adtech, martech or software platform. It is the parent corporate brand rather than a single e-commerce storefront or regional reseller.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Samsonite Group S.A. is a public consumer brand company that designs, manufactures, sources and distributes luggage, bags and travel accessories. It sells through a global multi-channel model that includes company-operated retail stores, e-commerce and broader distribution, with ordinary shares listed on HKEX under ticker 1910. The company generates revenue primarily from the sale of physical travel goods and accessories under the Samsonite brand and related retail channels. Its customer base is consumer travellers and everyday bag buyers, while its commercial model combines direct-to-consumer sales with wider retail distribution at global scale. For the year ended 31 December 2024, Samsonite reported consolidated net sales of US$3,588.6 million and operated 1,119 company-operated retail stores.
Business model & monetisation
Samsonite monetises through retail and wholesale sales of physical luggage, bags and travel accessories. The primary pricing mechanism is product-based retail margin, with revenue flowing from direct-to-consumer e-commerce, company-operated stores and third-party retail distribution. There is no evidence in the provided inputs of subscription or advertising-led monetisation.
- Direct-to-consumer retail sales
- Retail Margin
- Company-operated physical store sales
- Retail Margin
- Third-party retail and distribution sales
- Retail Margin
Products & capabilities
No products with linked sources are available in this view.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Samsonite Acquires 85% of Béis for $178.5M
M&A · Recorded impact score: 2/5
Samsonite Group announced on Aug. 13, 2026 that it will acquire an 85% stake in Shay Mitchell’s luggage brand Béis for $178.5 million. Mitchell will retain a 15% stake and is likely to remain involved. The deal expands Samsonite’s portfolio — which includes Tumi and American Tourister — and comes as Samsonite reported a 2.5% decline in sales last year. Béis is described in the article as an eight-year-old, digitally native luggage brand built via social media.
- Samsonite Group announced it is acquiring an 85% stake in Béis for $178.5 million.
- Shay Mitchell will retain a 15% ownership stake in Béis and is likely to remain involved with the company.
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Questions about Samsonite
What is Samsonite?
Samsonite is a public global travel goods company that designs, manufactures, sources and sells luggage, bags and travel accessories.
Who uses Samsonite?
Consumers buying suitcases, backpacks, business bags and travel accessories use Samsonite through its stores, websites and retail partners.
How does Samsonite make money?
Samsonite makes money by selling physical travel goods through company-operated stores, e-commerce and third-party retail distribution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
6 publicly documented primary sources and citations linked across the market graph.
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