Cathay Pacific

Adzymic Boosts Omnichannel Ad Tech with Hong Kong Office

Adzymic expands its footprint with a new entity in Hong Kong to deepen its omnichannel ad-tech capabilities in Greater China. Active since 2021, Adzymic provides dynamic creative optimisation (DCO) and an AI-powered Creative Management Platform within the APX 36One ecosystem. The Hong Kong office aims to accelerate growth, strengthen local partnerships, and serve clients across display, CTV, DOOH, and beyond. Notable brands mentioned as customers include Standard Chartered Bank Hong Kong, Cathay Pacific Airways, DBS Bank, Foodpanda, Miele, MasterCard, Oppo, and American Express. Leadership quotes from co-founder Kenniess Wong and Cathay Pacific’s Karen Cheung underscore Hong Kong’s innovative market and the goal to deliver personalised experiences at scale.

Adzymic Launches APX 360ne: Revolutionizing Omnichannel Advertising

Adzymic introduced APX 360ne, a next-generation, unified creative engine and premium exchange solution designed to simplify campaign delivery and boost performance across display, video, CTV, and DOOH. Built on Adzymic’s dynamic creative optimisation technology, APX 360ne combines end-to-end media capabilities with omnichannel management, enabling brands and agencies to plan, personalise, and deliver dynamic ads across all screens and funnel stages. Key features include 360° creative delivery, real-time data-driven personalisation, localized contextualisation, full-funnel activation, and plug-and-play integration with leading DSPs, publishers, and media agencies in Asia. The platform has powered campaigns for McDonald’s Singapore (full-funnel creatives and DOOH activation) and Cathay Pacific (World’s Best Economy branding across global markets). Executives cited streamlined planning, scale, and access to premium inventory as core advantages, signaling Adzymic’s move toward a comprehensive media solutions business.

Tealium: Digital Is An Existential Mandate During COVID-19 And CDPs Can Help

Tealium’s ninth 'Meet the CDPs' interview with AdExchanger traces Tealium’s evolution from a tag-management vendor to a full-fledged customer data platform (CDP) via AudienceStream. CEO Jeff Lunsford emphasizes that digital-first customer data has become an existential mandate for businesses, especially during COVID-19, and Tealium aims to help enterprises migrate to real-time data infrastructure while cutting legacy-system costs. The piece highlights Tealium’s funding history (Series A of $1.1M in 2012; total funding over $167M), product milestones (AudienceStream launched in 2013; EventStream and DataAccess launched in 2014), and ecosystem scale (1,300 integrations across martech, CRM, ad tech, and analytics). It notes roughly 850 enterprise customers using Tealium’s tag management, most also using AudienceStream, and lists prominent clients such as Lufthansa, Wells Fargo, Bank of America, HSBC, News Corp, Dow Jones, The Economist, Macy’s, Sony, Intel, IBM, and Cisco. Lunsford discusses competition, data fragmentation, and Tealium’s neutral data-layer platform approach.