JetBlue

JetBlue operates an airline model in which it acquires, schedules and sells seat capacity across its route network. Value is created by matching aircraft capacity to passenger demand, monetising both base fares and ancillary services, and using brand, network coverage and service proposition to drive repeat bookings.

JetBlue is a US commercial airline operating passenger air transport services under the JetBlue brand. It sells flights to leisure and business travellers and also generates ancillary revenue from baggage, seat selection, onboard services, loyalty-related activity and other travel-related fees.

The company makes money primarily by selling air travel inventory through direct digital channels and travel distribution partners. Its customers are individual consumers, corporate travel buyers and intermediaries such as travel agencies and booking platforms.