Observed Signal · May 25, 2026 · Measurement Report · Source: DWDL · Impact: 3/5 · Sentiment: Neutral
Prime Video's LOL Tops Maxton Hall; Eurovision Leads
New AGF data covering 11–17 May 2026 show Prime Video’s German format "LOL: Last One Laughing" reached a streaming net reach of 2.069 million in the week the first two episodes were released, surpassing Amazon’s earlier "Maxton Hall" AGF mark by about 45,000. The cross‑provider streaming crown for the period went to the Eurovision Song Contest (ESC) with 2.895 million viewers on ARD platforms. AGF’s program‑brand metric counts how many people encountered content for at least one second across a provider’s own platforms (streaming-only reporting excludes YouTube and social networks). Other streaming highlights: RTL’s "Prominent getrennt - Die Villa der Verflossenen" (1.096M), RTLzwei/RTL+ "Kampf der Realitystars" (1.115M), Amazon’s "The Boys" (1.015M), "Tatort" (0.863M) and Amazon’s "Off Campus" (0.778M). The source is AGF Videoforschung (AGF SCOPE 1.15; package dated 2026-05-25).
First comparable AGF streaming-only net‑reach figures after Prime Video joined AGF measurement provide new cross-provider audience metrics relevant to advertisers, publishers and measurement practitioners.
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Key Takeaways & Evidence Grounding
- AGF data (11.05.2026–17.05.2026) report Prime Video's "LOL: Last One Laughing" with a streaming net reach of 2.069 million.
- "LOL" exceeded the prior AGF-record for Prime Video, "Maxton Hall", by about 45,000 viewers.
- The Eurovision Song Contest reached 2.895 million people on ARD platforms in the same measurement week.
- RTL's "Prominent getrennt - Die Villa der Verflossenen" reached 1.096 million; RTLzwei/RTL+ "Kampf der Realitystars" reached 1.115 million.
- AGF's 'program brand' streaming metric counts users who encountered content on providers' own platforms (streaming-only) and excludes YouTube and social networks.
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Streaming Reach: 'LOL' Tops AGF Program Brand Rankings
AGF Videoforschung data for the week of 1–7 June 2026 shows Amazon’s comedy format LOL: Last One Laughing Germany leading streaming net reach with 1.785 million viewers, while only four program brands exceeded one million weekly streaming viewers (LOL, ntv Nachrichten, Tagesschau, ZDFheute) — down from eight in the last week of May. The article notes declines for titles with no recent new episodes (e.g., LOL, Off Campus) and reports reality-program figures (Prominent getrennt 0.881M; Ex on the Beach 0.687M). Documentary streaming ahead of the football World Cup also appeared: ARD’s WM 1994 – Elf Helden, ein Albtraum reached 0.633M after its online release on 2 June; ZDF’s Mission Sommermärchen reached 0.45M. AGF’s “Programmmarke” net reach covers usage on broadcasters’ own platforms and excludes YouTube and social networks. Source: AGF SCOPE 1.15 (01.06.2026–07.06.2026, dataset/package 17804).
Amazon 'LOL' Tops AGF Streaming Reach in Week 21
AGF Videoforschung's streaming-only Programmmarke ranking for calendar week 21 (AGF SCOPE: 18.05.2026–24.05.2026) shows Amazon's comedy format "LOL: Last One Laughing" leading streaming net reach with 2.234 million unique viewers. Amazon also placed other titles in the top 10 — notably "Off Campus" (1.277 million) which grew substantially week-on-week, and "The Boys" (1.043 million), which remained above one million for a fourth consecutive week. Public broadcasters and broadcasters' news brands also performed strongly on streaming: ARD's "Sportschau" (1.646 million) and RTL's "ntv Nachrichten" (1.568 million) ranked high. The article explains AGF's Programmmarke metric (net reach across a program brand on publishers' own platforms) and notes streaming-only figures exclude YouTube and social networks.
'LOL' Gains Strongly; ZDF Scores with Football
AGF Videoforschung data for 25–31 May 2026 show Prime Video's comedy format "LOL: Last One Laughing" increased its streaming net reach to 2.704 million viewers in week 3 — up 470,000 from the prior week after Amazon released the final two episodes. Amazon's series "Off Campus" reached 1.057 million in week 3. Across streaming program brands, "LOL" leads by more than 1.1 million ahead of the news brand "ntv Nachrichten" (1.562 million). ZDF's sports program brands (UEFA Champions League: 1.457 million; men's international football: 1.306 million) ranked third and fourth. Reality formats on RTL/RTL+ remained strong (e.g., "Prominent getrennt" 1.052 million). The figures come from AGF SCOPE 1.15 (package no. 17764, 08.06.2026). The AGF "Programmmarke" metric reports on-platform net reach for program brands and excludes YouTube and social networks.
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