Observed Signal · Jun 4, 2026 · Technical Release · Source: https://github.com/prebid/Prebid.js/releases.atom · Impact: 3/5 · Sentiment: Positive

Prebid.js 11.15.0 Released

Executive Signal Summary

Prebid.js v11.15.0 was released on 2026-06-04 via the prebid/Prebid.js GitHub repository. The release includes core PRs (consent/legal-basis improvements, bid desirability adjustment, and enforcement of accessRequestCredentials), new features and adapters (Vuukle ortbConverter rewrite with video/native and new endpoint; Hubvisor analytics adapter; new ferio adapter; Ogury instream video support; Acxiom realid userID module), multiple bug fixes (including Criteo Id System and hb_cache_host fixes), and a range of maintenance updates across many bid adapters, identity modules and build/test tooling. Source archives (zip and tar.gz) were published with the tag.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Prebid.js is a widely used open-source header bidding framework; a new release adds adapters, identity modules, consent/legal-basis improvements, and bug fixes that can affect publisher stacks and integrations.

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Key Takeaways & Evidence Grounding

  • Prebid.js version 11.15.0 was released on 2026-06-04.
  • Release includes core PRs: tcfControl using the GVL for legal basis, bidDesirabilityAdjustment, and enforcement of accessRequestCredentials.
  • New features/adapters: Vuukle ortbConverter rewrite (adds video + native and new endpoint), Hubvisor analytics adapter (initial release), new adapter 'ferio', Ogury adds instream video support, and Acxiom's realid userID module.
  • Bug fixes include: Criteo Id System storing raw bidId values and a fix for hb_cache_host sometimes being set to the wrong host.
  • Source code archives (zip and tar.gz) for tag 11.15.0 were published (timestamp 2026-06-04T14:53:32Z).
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: https://github.com/prebid/Prebid.js/releases.atom•Published: Jun 4, 2026
Original Coverage Title: “Release Prebid 11.15.0 Release · prebid/Prebid.js”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

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Prebid.js 11.8.0 Released

Prebid.js 11.8.0 was published as an official release on GitHub, introducing new features, bug fixes, and maintenance updates for the header-bidding toolkit. Notable additions include a new bidder integration (PGAM Direct), an initial release of the IntimateMerger analytics adapter, and a Bid Filter Module option to handle bidResponseFilter for in-banner video in multi-format units. The release also fixes an outstream video issue in the CriteoBidAdapter and contains multiple maintenance changes — e.g., CI artifact retry logic, use of window.crypto for UUID randomness, RTD/submodule updates (51Degrees, Permutive, wurfl), and various adapter compatibility and typing cleanups. Source archives (zip and tar.gz) were published with the release.

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Header BiddingMay 18, 2026

Prebid.js 11.13.0 Released

Prebid.js 11.13.0, the open-source header-bidding library, was released on 2026-05-18. The release (tag 11.13.0) includes core type and build improvements, multiple maintenance updates to adapters and modules, and two new bid adapters: haloads and Anzu SSP. Core changes add TypeScript/type definition work (debugging module types, exporting more core types, making VideoMediaType properties optional), linting on imports, and further adpod cleanup. Maintenance notes include new or updated adapters (Movingup, Attekmi, Adelerate, CriteoId, pgamdirectBidAdapter, Selectmedia), RTD module tweaks, and documentation additions. Source archives (zip and tar.gz) were published with the tag on May 18, 2026.

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Header BiddingJul 8, 2026

Prebid.js 11.23.0 Released

Between July 8–20, 2026 Prebid published three Prebid.js releases: 11.23.0 (2026-07-08, commit 495a6b6), 11.24.0 (2026-07-14, assets ts 2026-07-14T16:59:08Z) and 11.25.0 (2026-07-20, commit 3701f58). The releases introduced new bid adapters (MediaGo Technology LLC and JJTech in earlier updates; Pinelake and OCM in 11.25.0), core fixes (escaping user‑sync iframe URLs, PBS host‑company vendor consent check, TCF control TypeError fix, gamAdserverVideo cust_params array encoding) and bug fixes (TeqBlaze undefined bidfloor, mobile GAME_MANUAL_INTERSTITIAL rendering, usersync iframe styling). Maintenance and quality improvements included Equativ adapter enhancements (placementuuid + forwarded inventory), Aso GVL IDs, Cortex regional endpoints, build/dependency bumps, CI/e2e/workflow fixes, removal of deprecated istanbul, lint fixes, and published source archives.

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