Observed Signal · Jul 8, 2026 · Technical Release · Source: https://github.com/prebid/Prebid.js/releases.atom · Impact: 2/5 · Sentiment: Positive
Prebid.js 11.23.0 Released
Between July 8–20, 2026 Prebid published three Prebid.js releases: 11.23.0 (2026-07-08, commit 495a6b6), 11.24.0 (2026-07-14, assets ts 2026-07-14T16:59:08Z) and 11.25.0 (2026-07-20, commit 3701f58). The releases introduced new bid adapters (MediaGo Technology LLC and JJTech in earlier updates; Pinelake and OCM in 11.25.0), core fixes (escaping user‑sync iframe URLs, PBS host‑company vendor consent check, TCF control TypeError fix, gamAdserverVideo cust_params array encoding) and bug fixes (TeqBlaze undefined bidfloor, mobile GAME_MANUAL_INTERSTITIAL rendering, usersync iframe styling). Maintenance and quality improvements included Equativ adapter enhancements (placementuuid + forwarded inventory), Aso GVL IDs, Cortex regional endpoints, build/dependency bumps, CI/e2e/workflow fixes, removal of deprecated istanbul, lint fixes, and published source archives.
Prebid.js is a widely used open-source header bidding library; releases that add consent checks, bug fixes and adapter updates matter to publishers and integrators but this release is incremental rather than industry‑shifting.
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Key Takeaways & Evidence Grounding
- Releases: v11.23.0 (2026-07-08, commit 495a6b6), v11.24.0 (2026-07-14, assets ts 2026-07-14T16:59:08Z), v11.25.0 (2026-07-20, commit 3701f58); source archives (zip/tar.gz) provided.
- New bid adapters: MediaGo Technology LLC, JJTech, Pinelake and OCM.
- Notable fixes/features: PBS adapter host‑company vendor consent check; TCF control module TypeError fix for non‑GDPR countries; gamAdserverVideo cust_params array encoding fix; TeqBlaze undefined bidfloor; GAME_MANUAL_INTERSTITIAL mobile rendering and usersync iframe styling fixes; escaping user‑sync iframe URLs.
- Maintenance and adapter updates: Equativ placementuuid param and forwarded inventory fields; Aso GVL IDs; Cortex regional endpoints; webpack/morgan/build and dependency bumps; removal of deprecated istanbul; CI/workflow/e2e fixes; Pinelake lint fixes.
- All releases published via the prebid/Prebid.js GitHub repository (GitHub Actions).
Connected Companies & Entities
8 Entities mapped“Prebid 11.23.0 Release (repo: prebid/Prebid.js)...”
“Equativ Bid Adapter: skip invalid bid requests and address review comments ([#15322])...”
“github-actions released this 08 Jul 23:14...”
“Mediago Bid Adapter:adapter upgrade to support native ad ([#15298])...”
“Cadent Aperture MX Bid Adapter: migrate endpoints to ssp.cadent.com ([#15316])...”
“OneTag Bid Adapter: report bid timeouts ([#15305])...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Prebid.js 11.15.0 Released
Prebid.js v11.15.0 was released on 2026-06-04 via the prebid/Prebid.js GitHub repository. The release includes core PRs (consent/legal-basis improvements, bid desirability adjustment, and enforcement of accessRequestCredentials), new features and adapters (Vuukle ortbConverter rewrite with video/native and new endpoint; Hubvisor analytics adapter; new ferio adapter; Ogury instream video support; Acxiom realid userID module), multiple bug fixes (including Criteo Id System and hb_cache_host fixes), and a range of maintenance updates across many bid adapters, identity modules and build/test tooling. Source archives (zip and tar.gz) were published with the tag.
Prebid.js 11.21.0 Released
Prebid.js version 11.21.0 was published on June 25, 2026. The release bundles core fixes (renderer lookup guard, several linting hardenings, a bidResponseFilter fix, browserslist target update, and GitHub Actions updates to Node 24) and a set of maintenance updates to multiple bid adapters and analytics adapters (Brid, Allegro, Medianet, Mediago, Yahoo Ads, TTD, Onetag, ADBRO, Uniquest). The release entry was created by the github-actions app and references commit dfd6487; source archives (zip and tar.gz) are attached with timestamps of 2026-06-25T13:56:02Z. Changes include adapter-specific bug fixes, parameter/type enforcement, endpoint compression configuration, and metadata/exposure updates across adapters.
Prebid.js 11.20.0 Released
Prebid.js published release 11.20.0 on 2026-06-24. The release includes core pull requests (notably alignment of Prebid Server adapter sync browser restrictions), a Windows build bug fix, multiple maintenance updates, and several adapter changes such as adding a new adapter (m152), updates to billow_rtb25 (sharedId support), and Uid2 id module adjustments. The release was published via the GitHub Actions account and includes source code archives (zip and tar.gz). The changelog lists linting and maintenance PRs, CI and build tool updates, adapter fixes and declarations (e.g., IAB Europe TCF GVL Vendor ID for Floxis), and various test and dependency updates.
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