Ogury

Ogury operates a B2B adtech model combining software, media activation and managed services. It creates value by collecting self-reported survey data, converting it into anonymised audience personas, and using those personas to help brands and agencies buy advertising across open internet channels without relying on traditional identifiers. On the supply side, it helps publishers monetise inventory through proprietary formats and demand matching. Around this core transaction layer, Ogury extends value with campaign measurement, brand research and creative production.

Ogury is a private adtech company headquartered in the United Kingdom that sells privacy-first digital advertising software and related services to advertisers, brands, agencies and publishers. Its core platform, Ogury One, supports audience planning, campaign activation and measurement across web, in-app and connected TV, using persona-based targeting derived from zero-party survey data rather than traditional identifiers. The company also offers contextual and persona targeting technology, campaign insights and brand measurement products, creative production services, and proprietary ad formats for publisher monetisation.

Ogury makes money primarily from media spend flowing through its advertising platform, where it captures a take-rate or margin on campaign transactions and inventory monetisation. It also generates revenue from research and measurement products and from managed creative services. Recent historical acquisitions indicate a strategy of strengthening creative, optimisation and mobile monetisation capabilities around its core adtech platform.