Third-Party Audience Targeting Segments · AdTech Vendor · Data Provider / Broker
Ogury
Privacy-first adtech platform for targeting, activation and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ogury Ltd.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United Kingdom
- Company size
- 501–1,000
- Market cluster / sector
- Third-Party Audience Targeting Segments
- Market role
- AdTech Vendor · Data Provider / Broker
- Official website
- ogury.com
What Ogury does
Ogury operates a B2B adtech model combining software, media activation and managed services. It creates value by collecting self-reported survey data, converting it into anonymised audience personas, and using those personas to help brands and agencies buy advertising across open internet channels without relying on traditional identifiers. On the supply side, it helps publishers monetise inventory through proprietary formats and demand matching. Around this core transaction layer, Ogury extends value with campaign measurement, brand research and creative production.
Category differentiation
Ogury is an adtech platform and services provider for advertisers, agencies and publishers, not a consumer app or a pure market research firm. It is distinct from standalone DSPs focused only on media buying because it also provides persona-based targeting, survey-led measurement and creative services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ogury is a private adtech company headquartered in the United Kingdom that sells privacy-first digital advertising software and related services to advertisers, brands, agencies and publishers. Its core platform, Ogury One, supports audience planning, campaign activation and measurement across web, in-app and connected TV, using persona-based targeting derived from zero-party survey data rather than traditional identifiers. The company also offers contextual and persona targeting technology, campaign insights and brand measurement products, creative production services, and proprietary ad formats for publisher monetisation. Ogury makes money primarily from media spend flowing through its advertising platform, where it captures a take-rate or margin on campaign transactions and inventory monetisation. It also generates revenue from research and measurement products and from managed creative services. Recent historical acquisitions indicate a strategy of strengthening creative, optimisation and mobile monetisation capabilities around its core adtech platform.
Company news briefing
Briefing updated:
Building on prior executive appointments such as Ben Chesters and Christophe Bize, Ogury has officially named Nadav Perry as Chief Revenue Officer for the Americas region to support ongoing commercial expansion. Alongside this leadership development, the company has updated its Prebid.js adapter integration in version 11.36.0 to enhance security and stability for publishers, while continuing to publish strategic thought leadership on digital media planning.
Business model & monetisation
Ogury monetises mainly through programmatic media spend transacted via its platform, typically earning a take-rate or trading margin on advertising campaigns and publisher monetisation. Its core platform is delivered in a SaaS-like self-serve and API model, but commercialisation is tied primarily to media buying and activation rather than pure seat-based subscriptions. Additional monetisation comes from premium survey-based insights, brand measurement products and managed creative services, which are sold as add-ons or service engagements.
- Media activation through core advertising platform
- Percentage take-rate on media spend
- Publisher inventory monetisation
- Percentage take-rate or margin on matched demand
- Survey insights and brand measurement
- SaaS or project-based analytics fees
- Creative studio services
- Service fee / project fee
Products & capabilities
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Competitors & alternatives
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Privacy-first adtech for zero-party data capture and activation.
Privacy-first contextual and attention advertising platform for programmatic media.
Cookieless omnichannel DSP built around location intelligence.
Omnichannel programmatic adtech platform with managed services and white-label tools.
Privacy-led adtech for targeting, contextual advertising and retargeting.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Prebid.js 11.36.0 released with security fixes
Platform · Recorded impact score: 3/5
Prebid.js released version 11.36.0 on September 28, 2026. This maintenance release includes two core PRs: sanitizing untrusted ORTB responses to enhance security, and resetting GPT targeting on bid win. Several bidder adapters (Pubstack, Ogury, msft, AdSpirit, MCodeMedia, SSP Geniee) received fixes and updates. A notable change is the refactoring of bidder COPPA config access across various adapters. The update also includes documentation updates for IntentIq ID and a name change for MCodeMedia. These changes aim to improve stability, security, and compliance for publishers using Prebid.js.
- Prebid.js 11.36.0 was released on September 28, 2026.
- The release includes core PRs for sanitizing untrusted ORTB responses and resetting GPT targeting on bid win.
Why CTV Matters But Not Alone: How Planners Miss The Conversion Layer
Recorded impact score: 5/5
Ogury argues that running CTV campaigns in isolation leaves a conversion gap because smart TVs identify households, not people. Citing YouGov, Omdia, Magnite, and eMarketer, the post says planners should apply one persona definition across CTV and mobile, with campaign-level measurement, to connect CTV reach to mobile action. The article is a thought-leadership blog, not an earnings or product announcement.
- Ogury published the blog post 'Why CTV Matters But Not Alone: How Planners Miss The Conversion Layer' on September 21, 2026.
- YouGov data cited in the post states that 75% of Americans use a second device at least occasionally while watching TV or film.
Viamedia Hires Drew Childers to Head CPG & Retail Media
Retail Media · Recorded impact score: 2/5
Viamedia, a next-generation ad tech company focused on local-first omnichannel solutions, has appointed advertising veteran Drew Childers as Vice President of CPG & Retail Media. Childers brings over 15 years of experience with major consumer brands and previously spent nearly nine years leading Ogury's CPG vertical. In his new role, he will expand Viamedia's CPG strategy using proprietary local-first audience intelligence and omnichannel activation, reporting to SVP Sales Marc Rutchik. The company plans to add staff in key markets to build on its current success in the CPG sector. The appointment underscores Viamedia's efforts to differentiate its approach by starting with consumer opportunities rather than predetermined media channels.
- Drew Childers is appointed Vice President, CPG & Retail Media at Viamedia.
- Childers brings more than 15 years of CPG and advertising technology experience.
Ogury Names Nadav Perry as Chief Revenue Officer, Americas
Recorded impact score: 3.5/5
Ogury has appointed Nadav Perry as Chief Revenue Officer for the Americas region.
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Questions about Ogury
What is Ogury?
Ogury is a private adtech company that provides privacy-first audience targeting, campaign activation, measurement and creative services for digital advertising.
Who uses Ogury?
Its paying customers are advertisers, brand marketers, media agencies and publishers using its platform, insights products and monetisation tools.
How does Ogury make money?
It mainly earns a take-rate or margin on media spend and publisher monetisation, with additional revenue from measurement, insights and creative services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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