Ogury

The company operates as a business-to-business advertising technology platform connecting advertisers with digital publishers. On the demand side, brands, media agencies and trading desks use its audience planning and activation tools to build persona-based segments and run digital campaigns across mobile and desktop inventory via programmatic integrations. On the supply side, publishers integrate SDKs, header bidding adapters or server-to-server connections to expose their inventory and access curated premium demand.

Value is created by enabling advertisers to reach relevant audiences without user-level identifiers, using personas derived from survey and contextual data, and by improving publisher yield through additional demand, proprietary formats and optimisation services. The firm captures value by charging advertisers on media spend and activation through its platform while retaining a trading margin, and by structuring revenue-share agreements with publishers for monetised impressions.

Ogury is a UK-headquartered advertising technology company focused on privacy-compliant digital media buying and publisher monetisation, founded in 2014. It operates an audience planning, activation and reporting platform built around “personified” targeting that uses anonymised personas instead of individual identifiers, and supports activation across programmatic channels via integrations with major demand- and supply-side platforms.

The company serves brand advertisers, media agencies, trading desks and digital publishers, particularly mobile app developers and web publishers. It generates revenue by running CPM-based advertising campaigns and programmatic trades for advertisers, retaining a margin or fee on media spend, and by providing publisher monetisation services and premium demand access, paying out a share of advertising revenue to publishers. Additional income comes from managed service campaign execution and creative services.