Ogury
Privacy-first adtech platform for targeting, activation and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ogury Ltd.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United Kingdom
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- ogury.com
What Ogury does
Ogury operates a B2B adtech model combining software, media activation and managed services. It creates value by collecting self-reported survey data, converting it into anonymised audience personas, and using those personas to help brands and agencies buy advertising across open internet channels without relying on traditional identifiers. On the supply side, it helps publishers monetise inventory through proprietary formats and demand matching. Around this core transaction layer, Ogury extends value with campaign measurement, brand research and creative production.
Category differentiation
Ogury is an adtech platform and services provider for advertisers, agencies and publishers, not a consumer app or a pure market research firm. It is distinct from standalone DSPs focused only on media buying because it also provides persona-based targeting, survey-led measurement and creative services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ogury is a private adtech company headquartered in the United Kingdom that sells privacy-first digital advertising software and related services to advertisers, brands, agencies and publishers. Its core platform, Ogury One, supports audience planning, campaign activation and measurement across web, in-app and connected TV, using persona-based targeting derived from zero-party survey data rather than traditional identifiers. The company also offers contextual and persona targeting technology, campaign insights and brand measurement products, creative production services, and proprietary ad formats for publisher monetisation. Ogury makes money primarily from media spend flowing through its advertising platform, where it captures a take-rate or margin on campaign transactions and inventory monetisation. It also generates revenue from research and measurement products and from managed creative services. Recent historical acquisitions indicate a strategy of strengthening creative, optimisation and mobile monetisation capabilities around its core adtech platform.
Company news briefing
Briefing updated:
Building on prior leadership appointments including Ben Chesters and Christophe Bize, Ogury has named Nadav Perry as Chief Revenue Officer for the Americas. This development coincides with the firm's ongoing collaboration with NIQ to integrate GeoPurchase retail-purchase data into the Persona Intelligence Engine, strengthening audience planning and media activation across major international markets.
Business model & monetisation
Ogury monetises mainly through programmatic media spend transacted via its platform, typically earning a take-rate or trading margin on advertising campaigns and publisher monetisation. Its core platform is delivered in a SaaS-like self-serve and API model, but commercialisation appears tied primarily to media buying and activation rather than pure seat-based subscriptions. Additional monetisation comes from premium survey-based insights, brand measurement products and managed creative services, which are sold as add-ons or service engagements.
- Media activation through core advertising platform
- Percentage take-rate on media spend
- Publisher inventory monetisation
- Percentage take-rate or margin on matched demand
- Survey insights and brand measurement
- SaaS or project-based analytics fees
- Creative studio services
- Service fee / project fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Ogury Ltd
IAB vendor record: 31
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Media Channel
Service
Competitors & alternatives
- MicroAd
Japanese adtech group spanning CDP, DSP and SSP.
- Quantcast
Independent DSP for open-web programmatic advertising and audience intelligence.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Viamedia Hires Drew Childers to Head CPG & Retail Media
Retail Media · Recorded impact score: 2/5
Viamedia, a next-generation ad tech company focused on local-first omnichannel solutions, has appointed advertising veteran Drew Childers as Vice President of CPG & Retail Media. Childers brings over 15 years of experience with major consumer brands and previously spent nearly nine years leading Ogury's CPG vertical. In his new role, he will expand Viamedia's CPG strategy using proprietary local-first audience intelligence and omnichannel activation, reporting to SVP Sales Marc Rutchik. The company plans to add staff in key markets to build on its current success in the CPG sector. The appointment underscores Viamedia's efforts to differentiate its approach by starting with consumer opportunities rather than predetermined media channels.
- Drew Childers is appointed Vice President, CPG & Retail Media at Viamedia.
- Childers brings more than 15 years of CPG and advertising technology experience.
Ogury Names Nadav Perry as Chief Revenue Officer, Americas
Recorded impact score: 3.5/5
Ogury has appointed Nadav Perry as Chief Revenue Officer for the Americas region.
Explore company relationships
Questions about Ogury
What is Ogury?
Ogury is a private adtech company that provides privacy-first audience targeting, campaign activation, measurement and creative services for digital advertising.
Who uses Ogury?
Its paying customers are advertisers, brand marketers, media agencies and publishers using its platform, insights products and monetisation tools.
How does Ogury make money?
It mainly earns a take-rate or margin on media spend and publisher monetisation, with additional revenue from measurement, insights and creative services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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