ViralGains

ViralGains operates a B2B adtech platform that turns advertising exposure into declared-data collection and campaign optimisation. It creates value by embedding surveys and interactive modules into ad experiences, generating consented audience signals, modelling those signals into scalable segments, measuring brand impact, and activating resulting audiences through DSP integrations or exports to external buying platforms.

ViralGains is a private US adtech company that sells a privacy-first platform for collecting declared consumer sentiment inside ad units and turning that data into audience creation, measurement and activation workflows. Its products combine interactive ad formats, zero-party data capture, predictive modelling, brand lift measurement and activation through integrated demand-side platforms or external partners.

The company primarily serves brand marketers, media agencies, programmatic teams and regulated-sector advertisers such as healthcare and pharmaceutical marketers. It makes money through a hybrid model that combines platform access with campaign-linked fees tied to media activation, audience usage and measurement services.