ViralGains
Privacy-first adtech for zero-party data capture and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ViralGains, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 75 State Street, Suite 100, Boston, MA 02109, USA
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- viralgains.com
What ViralGains does
ViralGains operates a B2B adtech platform that turns advertising exposure into declared-data collection and campaign optimisation. It creates value by embedding surveys and interactive modules into ad experiences, generating consented audience signals, modelling those signals into scalable segments, measuring brand impact, and activating resulting audiences through DSP integrations or exports to external buying platforms.
Category differentiation
ViralGains is an adtech platform for declared-data capture, measurement and audience activation, not a consumer social app or a general-purpose foundational AI company. It is closer to a privacy-first advertising workflow vendor than to a pure DSP, survey tool or standalone CDP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ViralGains is a private US adtech company that sells a privacy-first platform for collecting declared consumer sentiment inside ad units and turning that data into audience creation, measurement and activation workflows. Its products combine interactive ad formats, zero-party data capture, predictive modelling, brand lift measurement and activation through integrated demand-side platforms or external partners. The company primarily serves brand marketers, media agencies, programmatic teams and regulated-sector advertisers such as healthcare and pharmaceutical marketers. It makes money through a hybrid model that combines platform access with campaign-linked fees tied to media activation, audience usage and measurement services.
Company news briefing
Briefing updated:
ViralGains continues to strengthen its leadership and vertical offerings, highlighted by the promotion of Brian Mulderrig to Chief Commercial Officer following a fivefold revenue growth of its VG Health division since the first half of 2024. Mulderrig oversees revenue growth, strategic partnerships, and go-to-market strategy, supporting the company's ongoing positioning within the healthcare advertising sector.
Business model & monetisation
The company uses a hybrid monetisation model combining SaaS-style platform access with campaign-based commercial fees. Revenue comes from enterprise licensing for modules such as zero-party data capture, audience modelling, brand lift measurement and activation, plus media-linked or usage-linked charges based on campaign scale, audience activation, data volume and programmatic execution through partner DSPs.
- Platform licensing
- SaaS / software subscription for access to data capture, modelling and measurement modules
- Campaign activation fees
- Media-linked fees tied to audience activation and execution workflows
- Measurement and brand lift services
- Usage or campaign-based analytics and survey measurement fees
- Vertical solution revenue
- Specialised programme fees for healthcare-focused workflows
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about ViralGains
What is ViralGains?
ViralGains is a B2B adtech company that helps advertisers capture zero-party data inside ads, measure brand impact and activate audiences programmatically.
Who uses ViralGains?
Its users are brand marketers, media agencies, programmatic teams, measurement teams and healthcare or pharmaceutical advertisers.
How does ViralGains make money?
It makes money through platform licensing and campaign-based fees linked to data capture, measurement, audience modelling and activation workflows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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