SQREEM
Audience intelligence and programmatic activation platform for enterprise marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Sqreem Technologies Pte. Ltd.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Singapore
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- sqreemtech.com
What SQREEM does
SQREEM creates value by converting large-scale digital behavioural signals into audience insight and media activation tools for advertisers, agencies and enterprise marketing teams. The company monetises both software access and campaign activation: its research and intelligence modules support planning and segmentation, while its media and supply-curation modules connect those audiences to advertising inventory and campaign execution. Acquisitions have extended its reach into SSP supply, youth-safe contextual advertising and multichannel activation.
Category differentiation
SQREEM is not a consumer app or a foundational LLM provider. It is a B2B audience intelligence and ad activation platform used by marketers, agencies and advertisers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SQREEM is a Singapore-based B2B adtech company focused on audience intelligence, behavioural segmentation and programmatic media activation. Its core platform, ONE, processes large volumes of digital behavioural signals to build privacy-compliant audience segments, support research and planning, and activate campaigns across the open web, social platforms and CTV environments. Its product footprint spans audience intelligence, market research, contextual targeting and DSP-style activation.
Business model & monetisation
SQREEM primarily uses enterprise SaaS licensing and subscription-based access for its intelligence and research products. For activation products such as ONE Media and Supply Curation, it earns a take-rate, platform fee or media margin linked to programmatic campaign spend and data-driven activation volume. Vertical solutions such as healthcare likely command custom enterprise pricing based on compliance needs, data depth and deployment scale.
- Audience intelligence platform access
- Enterprise SaaS subscription or licence
- Programmatic activation fees
- Percentage take-rate on media spend or activation volume
- Contextual supply curation
- Platform fee or media margin
- Vertical solutions such as healthcare intelligence
- Custom enterprise pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Sqreem Technologies Private Limited
IAB vendor record: 1041
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
SQREEM Appoints New CEO, Touts Behavioral Model Over LLM
AI · Recorded impact score: 2/5
SQREEM, a behavioral intelligence company, appointed Stephen Yap as its new CEO. Yap, former CRO at Perion and a long-time Google executive, will lead the company's push to market its Large Behavioral Model (LBM) as a superior alternative to LLMs for predictive analytics. SQREEM's LBM uses state-space models to analyze behavioral correlations from real-time social media and open-web data, without relying on machine learning. The company claims this approach can generate audience personas and predict consumer behavior, citing examples like the correlation between green tea consumption and travel insurance purchases. SQREEM also demonstrated the model's practical use during the Cyclospora outbreak, helping a grocer client pivot its communication strategy based on audience insights.
- SQREEM appointed Stephen Yap as its new CEO on September 23, 2026.
- Stephen Yap previously served as CRO at Perion and spent nearly two decades at Google.
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Questions about SQREEM
What is SQREEM?
SQREEM is a Singapore-based B2B adtech company offering audience intelligence, behavioural segmentation, contextual targeting and programmatic activation tools.
Who uses SQREEM?
Its users are enterprise marketers, media agencies, advertisers, analytics teams, market researchers and selected vertical buyers such as healthcare marketers.
How does SQREEM make money?
It makes money through enterprise software licensing and subscriptions, plus activation-related fees or media take-rates tied to programmatic campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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