SQREEM
SQREEM is a audience intelligence and programmatic activation platform for enterprise marketers.
Analyst Perspective
SQREEM is a Singapore-based B2B adtech company focused on audience intelligence, behavioural segmentation and programmatic media activation. Its core platform, ONE, processes large volumes of digital behavioural signals to build privacy-compliant audience segments, support research and planning, and activate campaigns across the open web, social platforms and CTV environments. Its product footprint spans audience intelligence, market research, contextual targeting and DSP-style activation.
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Key insights about SQREEM
Category Differentiation
SQREEM is not a consumer app or a foundational LLM provider. It is a B2B audience intelligence and ad activation platform used by marketers, agencies and advertisers.
SQREEM: About
SQREEM creates value by converting large-scale digital behavioural signals into audience insight and media activation tools for advertisers, agencies and enterprise marketing teams. The company monetises both software access and campaign activation: its research and intelligence modules support planning and segmentation, while its media and supply-curation modules connect those audiences to advertising inventory and campaign execution. Acquisitions have extended its reach into SSP supply, youth-safe contextual advertising and multichannel activation.
How SQREEM Works & Monetises
Business model analysis and core revenue streams
SQREEM primarily uses enterprise SaaS licensing and subscription-based access for its intelligence and research products. For activation products such as ONE Media and Supply Curation, it likely earns a take-rate, platform fee or media margin linked to programmatic campaign spend and data-driven activation volume. Vertical solutions such as healthcare likely command custom enterprise pricing based on compliance needs, data depth and deployment scale.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (SQREEM)
OpenX Enhances ConteX Marketplace for Smarter Contextual Ads
OpenX Technologies, Inc. announced on August 21, 2024 an expansion of ConteX Marketplace, OpenX’s contextual advertising SSP. The update introduces advanced keyword targeting that analyzes page content to deliver contextually relevant ads at scale, building on existing curation capabilities. ConteX now supports activation of premium data partners directly within the SSP via deal IDs, without additional contracts, enabling quicker activation and improved targeting accuracy. Premium data partners include 4D, Audigent, Captify, Dstillery, Permutive, ShareThis, Silverpush, and Sqreem. OpenX notes improved performance in cookieless environments, with Safari CPMs matching Chrome CPMs since ConteX’s launch in September. A representative from OpenX, Michael Guzewicz, VP of Strategic Partnerships, highlighted the ability to curate deal IDs with data partners to expand contextual targeting without extra negotiations.
Read original sourceOpenX Launches First Cookieless Deal Library for Programmatic Ads
OpenX Technologies, Inc. announced on February 1, 2024 the Cookieless Deal Library, a DSP-agnostic platform that lets buyers test and scale cookieless targeting across existing workflows. The library provides access to more than 1,000 pre-built deal IDs across multiple cookieless tactics, enabling side-by-side testing without incremental contracts. Categories include Alternative Identifier Deals (Digiseg, ID5, LiveRamp RampID), Attention Deals (Adelaide, Oracle Moat, TVision), Contextual Deals (4D, Audigent Contextual PMPs, Captify, Cross Pixel, Oracle Contextual Intelligence, Silverpush, SQREEM), ID-Free Audience Deals (Dstillery ID-free), CTV Deals (Samba TV), Privacy Sandbox Topics Deals (Chrome), and Publisher First-Party Data Deals (Audigent Smart PMPs). The library also makes Google Privacy Sandbox Topics segments targetable in any DSP, including those not currently supporting the technology, the first time this has been offered in any DSP. OpenX cites ConteX’s earlier launch, noting some deals delivered 300% more delivery in non-cookied environments.
Read original sourceSQREEM: Frequently Asked Questions
What is SQREEM?
SQREEM is a Singapore-based B2B adtech company offering audience intelligence, behavioural segmentation, contextual targeting and programmatic activation tools.
Who uses SQREEM?
Its users are enterprise marketers, media agencies, advertisers, analytics teams, market researchers and selected vertical buyers such as healthcare marketers.
How does SQREEM make money?
It makes money through enterprise software licensing and subscriptions, plus activation-related fees or media take-rates tied to programmatic campaign execution.
Company Facts
- Founded
- 2010
- Headquarters
- Singapore
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- sqreemtech.com