Observed Signal · Sep 1, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Viamedia Hires Drew Childers to Head CPG & Retail Media
Viamedia, a next-generation ad tech company focused on local-first omnichannel solutions, has appointed advertising veteran Drew Childers as Vice President of CPG & Retail Media. Childers brings over 15 years of experience with major consumer brands and previously spent nearly nine years leading Ogury's CPG vertical. In his new role, he will expand Viamedia's CPG strategy using proprietary local-first audience intelligence and omnichannel activation, reporting to SVP Sales Marc Rutchik. The company plans to add staff in key markets to build on its current success in the CPG sector. The appointment underscores Viamedia's efforts to differentiate its approach by starting with consumer opportunities rather than predetermined media channels.
Personnel appointment in ad tech; relevant to CPG retail media but not industry-shifting.
Key Takeaways & Evidence Grounding
- Drew Childers is appointed Vice President, CPG & Retail Media at Viamedia.
- Childers brings more than 15 years of CPG and advertising technology experience.
- He previously spent nearly nine years leading the CPG vertical at Ogury.
- Childers will report to Marc Rutchik, SVP Sales, and work from Viamedia's Bentonville, AR office.
- Viamedia plans to add staff in key markets to expand its CPG presence.
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