Observed Signal · Jan 12, 2026 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
goTom Boosts Growth with Strategic New Hires
goTom, a European SaaS platform for digital ad sales management, announced three senior hires as part of its 2026 growth and international expansion plans. The company appointed Yasin Korkmaz as senior account executive, Laurent Meuzard as country director for France, and Megan Balschun as product manager. goTom said the moves will strengthen commercial development, establish a dedicated presence in France (with Meuzard based in Paris), and enhance product capabilities through improved UX/UI and user-centred design. CEO Alban Grossenbacher framed the hires as investments in ad tech expertise, client support, and a future-proof platform for Europe’s evolving automated and agentic advertising market.
Operational hires and a dedicated French presence strengthen a European ad-sales SaaS vendor’s commercial and product capabilities, which can affect publisher monetization workflows but is not industry-changing.
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Key Takeaways & Evidence Grounding
- goTom hired three employees: Yasin Korkmaz (senior account executive), Laurent Meuzard (country director for France), and Megan Balschun (product manager).
- goTom is establishing a dedicated presence in France; Laurent Meuzard will be based in Paris to lead French operations.
- Yasin Korkmaz previously worked as client director at Microsoft (Xandr) and has ad tech experience across DACH, Nordic and Benelux regions.
- Megan Balschun brings UX/UI and digital experience design expertise from roles in Switzerland, Sweden, Italy and Norway.
- CEO Alban Grossenbacher said the hires support goTom’s focus on international expansion, client support and product innovation.
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Gotom Boosts Team for European Expansion and Innovation
Gotom has hired three senior professionals to bolster its product, commercial and regional capabilities as part of a European expansion. Yasin Korkmaz, formerly Client Director at Microsoft Xandr, joins to advise customers, develop strategic client relationships and build partnerships. Laurent Meuzard has been appointed Country Director France to lead business development for publishers from Paris. Megan Balschun joins the product team as Product Manager to improve UX/UI and platform usability. Gotom’s offering is a cloud-based CRM and order-management system for digital campaign sales that integrates with third-party systems and supports programmatic deal workflows. CEO Alban Grossenbacher said the hires strengthen AdTech expertise, international presence and customer support for publishers and marketers across Europe.
goTom Crowned 'New Ad Tech Player' at 2025 Awards
Swiss SaaS company goTom, specializing in ad sales management, won the Ratecard Stars Award for 'New Ad Tech Player' 2025 in France, awarded at a sold-out event in Paris. The accolade targets emerging ad tech firms with innovative solutions and market impact. A highlighted case study with Nordic client Vend (formerly Schibsted Marketplaces) demonstrated how four international commercial teams were quickly connected and unified, delivering improvements in efficiency and operational performance. René Plug, goTom's Chief Revenue Officer, noted that the recognition underscores value across the DACH region and Nordics and signals strong potential for the French market and beyond. The award reinforces goTom’s position as an innovative technology leader in European ad tech and suggests benefits for French media customers.
Former Utiq and Xandr/Microsoft Leader Joins illuma for AI Scaling
illuma, a London-based AI company specializing in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture. Guillon brings two decades of adtech leadership experience from Utiq and AppNexus/Xandr/Microsoft, where he worked closely with illuma's integrations. His role will help partners integrate illuma's contextual intelligence into their systems at enterprise scale, leveraging his deep knowledge of DSP and SSP architecture and data interoperability. illuma's AI technology is used by brands, agencies, publishers, and platforms to optimize advertising decisions in real time, and is available through major platforms including The Trade Desk, Equativ, Index Exchange, Amazon, DV360, Yahoo, OpenX, PubMatic, and Magnite. The appointment underscores illuma's expansion across leading advertising platforms.
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