Observed Signal · Nov 18, 2025 · Award · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
goTom Crowned 'New Ad Tech Player' at 2025 Awards
Swiss SaaS company goTom, specializing in ad sales management, won the Ratecard Stars Award for 'New Ad Tech Player' 2025 in France, awarded at a sold-out event in Paris. The accolade targets emerging ad tech firms with innovative solutions and market impact. A highlighted case study with Nordic client Vend (formerly Schibsted Marketplaces) demonstrated how four international commercial teams were quickly connected and unified, delivering improvements in efficiency and operational performance. René Plug, goTom's Chief Revenue Officer, noted that the recognition underscores value across the DACH region and Nordics and signals strong potential for the French market and beyond. The award reinforces goTom’s position as an innovative technology leader in European ad tech and suggests benefits for French media customers.
Industry recognition / awards with regional implications but not platform-level impact
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Key Takeaways & Evidence Grounding
- goTom won the Ratecard Stars Award 'New Ad Tech Player' 2025 in France
- The award was presented at a sold-out Ratecard Stars event in Paris
- Vend (Nordic client, formerly Schibsted Marketplaces) was highlighted in a goTom case study
- The case study showed four international commercial teams were connected and unified quickly, improving efficiency and operational performance
- René Plug, CRO of goTom, stated the recognition demonstrates value across DACH, Nordics, and potential in the French market
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
goTom Boosts Growth with Strategic New Hires
goTom, a European SaaS platform for digital ad sales management, announced three senior hires as part of its 2026 growth and international expansion plans. The company appointed Yasin Korkmaz as senior account executive, Laurent Meuzard as country director for France, and Megan Balschun as product manager. goTom said the moves will strengthen commercial development, establish a dedicated presence in France (with Meuzard based in Paris), and enhance product capabilities through improved UX/UI and user-centred design. CEO Alban Grossenbacher framed the hires as investments in ad tech expertise, client support, and a future-proof platform for Europe’s evolving automated and agentic advertising market.
goTom Launches AI-Powered CTV Ad Sales Platform
goTom has introduced a new platform designed for CTV ad sales, emphasizing speed, automation via AI, and next-generation capabilities. The announcement highlights the growing trend of AI integration in advertising technology to streamline operations and enhance efficiency. The platform aims to empower media sellers with advanced tools for managing CTV inventory, indicating a shift towards more automated and data-driven ad sales processes in the connected TV landscape.
Zattoo Professionalizes CTV Advertising Business with goTom as Ad Sales Management Platform
Zattoo, a leading CTV platform, has selected goTom as its ad sales management platform to professionalize its CTV advertising business.
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