Observed Signal · Jan 19, 2026 · Hiring · Source: Adzine · Impact: 1/5 · Sentiment: Positive
Gotom Boosts Team for European Expansion and Innovation
Gotom has hired three senior professionals to bolster its product, commercial and regional capabilities as part of a European expansion. Yasin Korkmaz, formerly Client Director at Microsoft Xandr, joins to advise customers, develop strategic client relationships and build partnerships. Laurent Meuzard has been appointed Country Director France to lead business development for publishers from Paris. Megan Balschun joins the product team as Product Manager to improve UX/UI and platform usability. Gotom’s offering is a cloud-based CRM and order-management system for digital campaign sales that integrates with third-party systems and supports programmatic deal workflows. CEO Alban Grossenbacher said the hires strengthen AdTech expertise, international presence and customer support for publishers and marketers across Europe.
Company-level hires and regional expansion at Gotom are relevant locally but have limited industry-wide impact.
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Key Takeaways & Evidence Grounding
- Gotom hired three new employees: Yasin Korkmaz, Laurent Meuzard and Megan Balschun.
- Yasin Korkmaz previously served as Client Director at Microsoft Xandr and will advise clients and develop partnerships at Gotom.
- Laurent Meuzard was appointed Country Director France to lead Gotom’s business development from Paris.
- Megan Balschun joined Gotom as a Product Manager to focus on UX/UI and platform usability.
- Gotom offers a cloud-based CRM & order-management system that supports offer, booking, invoicing and programmatic deal workflows via third-party integrations.
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
goTom Boosts Growth with Strategic New Hires
goTom, a European SaaS platform for digital ad sales management, announced three senior hires as part of its 2026 growth and international expansion plans. The company appointed Yasin Korkmaz as senior account executive, Laurent Meuzard as country director for France, and Megan Balschun as product manager. goTom said the moves will strengthen commercial development, establish a dedicated presence in France (with Meuzard based in Paris), and enhance product capabilities through improved UX/UI and user-centred design. CEO Alban Grossenbacher framed the hires as investments in ad tech expertise, client support, and a future-proof platform for Europe’s evolving automated and agentic advertising market.
goTom Launches AI-Powered CTV Ad Sales Platform
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NBCUniversal Cuts Hundreds of Streaming Jobs
NBCUniversal is cutting hundreds of employees from its global streaming technology organization, with the deepest impact on its European Sky unit and some US-based staff. The reductions, affecting engineering and quality-assurance roles supporting streaming products, were announced internally on Wednesday. Due to UK labor rules, Sky-side dismissals will follow a consultation period. The move comes as Comcast prepares to spin off NBCUniversal, including Peacock and Sky, next summer. Company leaders frame the reorganization as aligning resources with future growth and ensuring effective operation post-separation. Peacock recently reported its first adjusted EBITDA profitability, but investor pressure on traditional media remains. The cuts follow an earlier round in March after Showmax shut down.
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