Observed Signal · Jun 30, 2026 · Podcast Episode · Source: T2Ó (T2O media) News Monitor · Impact: 2/5 · Sentiment: Positive
From SEO to GEO: Winning Visibility with AI
t2ó published a June 30, 2026 article and podcast episode (Digital Talks by t2ó ONE) in which Esther Checa interviews Jorge Pisabarro, CX Director at t2ó, about the evolution of SEO into GEO (Generative Engine Optimization). The conversation covers how generative AI and chat assistants are fragmenting search behavior, the shift from domain authority to brand citation/reputation, changes required in content structure to be discoverable by LLM-based systems, and the measurement challenges when answers are served inside conversational interfaces rather than via website clicks. The episode is available on Spotify, Apple Podcasts, YouTube and iVoox. The piece also lists the website's cookie and provider ecosystem (e.g., Cookiebot, Cloudflare, HubSpot) used on the t2ó site.
Explains the tactical shift from traditional SEO to GEO driven by generative AI and highlights measurement and content-structure implications for marketers; informative for practitioners but not a major platform policy or industry-shifting announcement.
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Key Takeaways & Evidence Grounding
- t2ó published an article and podcast episode titled 'Del SEO al GEO' on 2026-06-30.
- The episode of 'Digital Talks by t2ó ONE' features Esther Checa interviewing Jorge Pisabarro, CX Director at t2ó.
- The article introduces 'GEO' (Generative Engine Optimization) as an evolution of SEO driven by generative AI and conversational search.
- The podcast is available on platforms including Spotify, Apple Podcasts, YouTube and iVoox.
- t2ó's webpage lists multiple third-party providers used for cookies and site functionality, including Cookiebot, Cloudflare, HubSpot and Google.
Connected Companies & Entities
18 Entities mapped“Si quieres entender... ya puedes escuchar el episodio completo de [**Digital Talks by t2ó ONE**](https://open.spotify.com/show/3fan5sHxFS1Tw...”
“Si quieres entender... ya puedes escuchar el episodio completo de [**Digital Talks by t2ó ONE**](https://open.spotify.com/show/3fan5sHxFS1Tw...”
“Si quieres entender... ya puedes escuchar el episodio completo de [**Digital Talks by t2ó ONE**](https://open.spotify.com/show/3fan5sHxFS1Tw...”
“# Del SEO al GEO: cómo ganar visibilidad en la era de la Inteligencia Artificial ...En el último episodio de **Digital Talks by t2ó ONE**, ...”
“Durante más de dos décadas, las estrategias de posicionamiento digital han girado en torno a una misma pregunta: **¿cómo aparecer entre los ...”
“La búsqueda ya no se concentra únicamente en Google. Cada vez es más habitual recurrir a asistentes como ChatGPT, Gemini o Claude para reso...”
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“Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. * ...”
“* [HubSpot 1](https://www.t2o.com/ideas/actualidad/del-seo-al-geo-como-ganar-visibilidad-en-la-era-de-la-inteligencia-artificial/#)[Learn ...”
“* [Meta Platforms, Inc.3](https://www.t2o.com/ideas/actualidad/del-seo-al-geo-como-ganar-visibilidad-en-la-era-de-la-inteligencia-artifici...”
“La búsqueda ya no se concentra únicamente en Google. Cada vez es más habitual recurrir a asistentes como ChatGPT, Gemini o Claude para reso...”
“* [LinkedIn 3](https://www.t2o.com/ideas/actualidad/del-seo-al-geo-como-ganar-visibilidad-en-la-era-de-la-inteligencia-artificial/#)[Learn...”
“* [zoominfo.com 1](https://www.t2o.com/ideas/actualidad/del-seo-al-geo-como-ganar-visibilidad-en-la-era-de-la-inteligencia-artificial/#)**...”
“* [TikTok 1](https://www.t2o.com/ideas/actualidad/del-seo-al-geo-como-ganar-visibilidad-en-la-era-de-la-inteligencia-artificial/#)[Learn m...”
“* [Statcounter 1](https://www.t2o.com/ideas/actualidad/del-seo-al-geo-como-ganar-visibilidad-en-la-era-de-la-inteligencia-artificial/#)[Le...”
“* [Adobe Inc.5](https://www.t2o.com/ideas/actualidad/del-seo-al-geo-como-ganar-visibilidad-en-la-era-de-la-inteligencia-artificial/#)[Lear...”
“* [Wistia 1](https://www.t2o.com/ideas/actualidad/del-seo-al-geo-como-ganar-visibilidad-en-la-era-de-la-inteligencia-artificial/#)[Learn m...”
“* [Chartbeat 4](https://www.t2o.com/ideas/actualidad/del-seo-al-geo-como-ganar-visibilidad-en-la-era-de-la-inteligencia-artificial/#)[Lear...”
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