Wistia

Digital Video to Capture 61% of US TV/Video Spend

VideoWeek’s Week in Charts summarizes multiple industry reports showing a continued structural shift toward digital video and rising AI use in video production. IAB projects digital video will account for 61% of US TV/video ad spend in 2026, up but growing more slowly than last year. iSpot research finds streaming partners are sharing more reach and frequency and demographic data but offer less visibility on attribution, programming and linear/streaming overlap. EMARKETER and Admazing report over 70% of US marketers rarely consider mobile gaming a core channel despite many seeing incremental reach potential. Wistia data shows increasing adoption of generative AI for video—69% using AI captions, 39% AI visuals and 25% AI avatars (2025 vs 2024). The piece also highlights sector stock moves, including LiveRamp/ Publicis M&A news and Nexxen revenue-driven gains.

10 Tips for Social Video Success

This article from OnlineMarketing.de presents ten tips for succeeding with social videos. It argues that social videos are currently gaining substantial online attention and differ from traditional commercials. The guidance covers storytelling with a clear beginning, middle, and end; using traditional video elements; and making content shareable by delivering value to viewers. It notes the first 30 seconds are critical for retention, citing a Wistia study that shorter videos tend to have lower bounce rates than longer ones, and points to a growing trend of six-to-eight-second clips that generate strong engagement. It urges keeping videos concise, featuring customers rather than brands, choosing evergreen topics, and applying video SEO via descriptions, metadata, and YouTube basics. The piece also discusses distribution through targeted seeding and outreach to opinion leaders. A short clip is mentioned to illustrate the points, and author Heiko Sellin’s profile is included.

What Chance Does Video SEO Offer?

Video SEO can raise click-through by enabling video integrations in Universal Search. By the end of 2012, video integrations accounted for 62% of Universal Search results, well ahead of images at 32%, and video thumbnails often helped snippets stand out. To prompt Google to generate a video thumbnail, the article recommends using schema.org markup recognized by Google, Bing, and Yahoo, and generating a video sitemap. For pages with many videos, the work can become tedious, so a professional tool is suggested; in WordPress, the paid plugin 'Video SEO for WordPress' complements the free Yoast WordPress SEO plugin by detecting embedded videos and enabling thumbnail and length adjustments, with an overview on the page. The plugin supports hosting on Vimeo, Wistia, and YouTube. Notably, 80% of video integrations come from YouTube, suggesting many creators still rely on the platform; publishers may prefer hosting video themselves or using alternative platforms to avoid being outranked.