Wistia
B2B video hosting and analytics software for marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Wistia, Inc.
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 120 Brookline Street, Cambridge, MA 02139, USA
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- wistia.com
What Wistia does
Wistia operates a subscription software model built around business video workflows. It creates value by giving companies a single platform to produce, host, embed, organise, distribute, and measure video content, then layering marketing functionality such as lead capture, analytics, branded galleries, and webinar hosting on top. This positions video not as generic media storage, but as a measurable demand generation and customer engagement asset. Revenue is generated from recurring platform subscriptions, with feature depth, usage volume, and enterprise requirements increasing account value over time.
Category differentiation
Wistia is not a consumer video-sharing network or ad-supported publisher platform. It is a B2B software platform for branded business video hosting, webinars, analytics, and lead capture.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wistia is a private US software company that provides a business video platform for hosting, recording, editing, publishing, measuring, and converting video content. Its products are built primarily for marketing and content teams rather than for consumer entertainment, and centre on branded ad-free video playback, webinar hosting, video hubs, analytics, lead capture, and developer integrations. The company makes money mainly through recurring SaaS subscriptions, with pricing tied to usage and access to more advanced video marketing capabilities. Its paying customers are businesses that use video to generate demand, educate prospects, run webinars, and measure engagement, including marketing teams, content teams, sales teams, and technical teams implementing custom video workflows.
Company news briefing
Briefing updated:
Wistia has been identified as an early adopter of Flowerplot, a newly launched AI data storytelling platform designed to help marketers transform survey data into publishable content. The platform utilises an AI agent named 'Dot' to streamline the management, analysis, and visualisation of market research data.
Business model & monetisation
Wistia monetises primarily through recurring SaaS subscriptions with tiered plans. Commercial mechanics include a free entry tier, paid monthly or annual subscriptions, feature-based upsells for analytics, lead generation, webinars, editing and AI-assisted tools, and higher-value enterprise pricing for additional security, support, and scalability. The core pricing logic combines platform access with usage-related expansion, especially around video volume, hosting needs, and advanced marketing features.
- Core video hosting subscriptions
- Software Subscription
- Advanced analytics and lead generation features
- Software Subscription
- Webinar hosting and branded video hub functionality
- Software Subscription
- Enterprise plans with security, support, and scale
- Software Subscription
- Developer API and workflow extensions
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Director of Sales(Director) | Sales | Cambridge, MA | |
| Senior Lifecycle Marketing Manager(Senior) | Marketing | Remote |
Explore company relationships
Questions about Wistia
What is Wistia?
Wistia is a B2B video software platform that helps businesses record, host, publish, measure, and convert video content.
Who uses Wistia?
Its main users are marketing teams, content teams, event organisers, sales teams, analysts, and developers at businesses that use video for customer engagement and demand generation.
How does Wistia make money?
It makes money through tiered recurring software subscriptions, with customers paying for hosting, analytics, webinar features, lead capture, and higher-scale enterprise capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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