Chartbeat
Publisher analytics and optimisation software for digital media companies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Chartbeat, Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 701 Tillery St, Unit 12-1019, Austin, TX 78702
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- chartbeat.com
What Chartbeat does
Chartbeat operates a recurring software model focused on publisher infrastructure. It creates value by turning audience, engagement, and conversion data into operational tools for editorial, product, audience, and monetisation teams at media companies. The business has moved from a focused real-time analytics product towards a broader software suite for publishers, combining onsite analytics, experimentation, benchmarking, social video intelligence, conversion analysis, and adjacent revenue-management capabilities. Revenue is generated by licensing access to this software on an ongoing basis and expanding account value through premium modules and acquired add-on products.
Category differentiation
Chartbeat is a B2B publisher analytics and optimisation software company, not a consumer charting app or a general-purpose enterprise BI platform. It is specifically oriented towards newsroom, audience, and media-company workflows rather than broad corporate analytics use cases.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Chartbeat is a private B2B software company that sells analytics and optimisation tools to digital publishers and media companies. Its core offering centres on real-time and historical audience measurement for websites and mobile apps, with workflow-oriented products for editorial teams, audience development, product managers, and engineers. The platform is designed to help publishers monitor engagement, test headlines and images, benchmark against peers, analyse social video performance, track conversions, and build custom experiences through APIs. The company primarily generates revenue through recurring SaaS subscriptions sold to publisher organisations, with packaging that scales by modules, feature depth, and usage. Under Cuadrilla Capital ownership, Chartbeat has broadened from editorial analytics into a wider media software suite through the acquisitions of Tubular Labs, Lineup Systems, and FatTail, extending its relevance from newsroom decision-making into social video intelligence, revenue operations, and advertising software.
Company news briefing
Briefing updated:
Following its rebranding as Chartbeat, Inc., the company has launched an integrated AI-powered platform consolidating FatTail, Lineup, and Tubular to bridge editorial and revenue functions. This expansion addresses the "zero-click" era, where Chartbeat data confirms a one-third decline in search-driven referrals, necessitating a shift toward diversified reach. Additionally, the integration of Tubular assets has enabled publishers to analyse creator-led social video engagement during major events like the 2026 World Cup, facilitating the transition toward alternative monetisation models and off-platform audience growth.
Business model & monetisation
Chartbeat primarily monetises through SaaS subscription contracts with digital publishers and media companies. Pricing is tiered by product package, feature access, number of properties, and likely traffic or usage levels. Additional monetisation comes from premium modules such as benchmarking, social video analytics, testing and optimisation, conversion analytics, and API access. Following its acquisitions, the company also is positioned to derive revenue from broader enterprise publisher software sold across analytics, revenue management, and advertising workflow tooling.
- Core publisher analytics subscriptions
- Software Subscription
- Premium analytics and optimisation modules
- Software Subscription
- Social video analytics modules
- Software Subscription
- API access and data-enabled integrations
- Pay-per-Use
- Adjacent publisher revenue and ad software tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Subsidiaries & acquisitions
- Tubular Labs
Social video analytics and audience intelligence for brands and media.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Chartbeat rebrands as Chartbeat, Inc. and launches platform bridging editorial and revenue
Recorded impact score: 4/5
Chartbeat is now Chartbeat, Inc., combining analytics and revenue solutions from FatTail, Lineup, Tubular, and Chartbeat into one AI-powered platform.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Product Marketing Content Strategist(Mid-Level) | Product | United States | |
| Senior Ingestion Engineer (UA/Remote)(Senior) | Engineering | Remote | |
| Staff Engineer - Data Engineering(Lead) | Engineering | Remote | |
| Director of Content Marketing(Director) | Marketing | United States | |
| Customer Success Manager(Mid-Level) | Customer Success | Multi-Location (2 Locations) |
Explore company relationships
Questions about Chartbeat
What is Chartbeat?
Chartbeat is a software company that provides real-time audience analytics, optimisation, and related workflow tools for digital publishers and media companies.
Who uses Chartbeat?
Its users include newsroom editors, audience development teams, publisher product managers, engineers, social video teams, and monetisation teams at media organisations.
How does Chartbeat make money?
It makes money mainly through recurring SaaS subscriptions, with additional revenue from premium modules, social video analytics, and API-based access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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