Marfeel
Marfeel is a publisher analytics and optimisation software for digital media teams.
Marfeel operates in the AdTech Vendor segment.
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Distinction
Marfeel is not a consumer media brand or a general-purpose ad network. It is a B2B software platform for publishers, closer to publisher analytics and workflow tooling than to media buying platforms.
- Founded
- 2011
- Headquarters
- Avda. Josep Tarradellas 20-30, 6th Floor, Barcelona, Barcelona 08029, ES
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Marfeel
Marfeel: About
Marfeel operates a vertical SaaS model serving digital publishers with a suite of modular software products. It creates value by consolidating analytics, reporting, editorial testing, distribution automation, recommendation and technical optimisation into workflows tailored to media organisations. Revenue is generated from recurring software subscriptions and enterprise contracts, with product value tied to measurable improvements in audience growth, engagement, discoverability and monetisation.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Service
Ad Format
Marfeel: Market Position
Marfeel is a private Spanish B2B software company that provides analytics, editorial optimisation, content distribution, benchmarking, personalisation and technical SEO tools for digital publishers. Its products are designed for newsroom, audience development, product, BI and commercial teams that need to improve content performance, traffic acquisition, recirculation and publisher revenue outcomes.
The company primarily makes money through enterprise SaaS contracts for access to its platform suite, likely priced according to traffic scale, feature access and support requirements. Its value proposition is vertical specialisation for publishers: instead of generic analytics or marketing tooling, it packages publisher-specific workflows around content performance, distribution, discovery, reporting and on-site optimisation.
Marfeel: Frequently Asked Questions
What is Marfeel?
Marfeel is a B2B software company that provides analytics, editorial optimisation, distribution, SEO and personalisation tools for digital publishers.
Who uses Marfeel?
Its users are digital publishing organisations, including editors, audience teams, product managers, BI teams, technical SEO staff and commercial stakeholders.
How does Marfeel make money?
It primarily makes money through recurring SaaS and enterprise software contracts sold to publishers, with pricing likely based on usage scope, features and support.
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