Marfeel
Marfeel is a publisher analytics and optimisation software for digital media teams.
Analyst Perspective
Marfeel is a private Spanish B2B software company that provides analytics, editorial optimisation, content distribution, benchmarking, personalisation and technical SEO tools for digital publishers. Its products are designed for newsroom, audience development, product, BI and commercial teams that need to improve content performance, traffic acquisition, recirculation and publisher revenue outcomes. The company primarily makes money through enterprise SaaS contracts for access to its platform suite, likely priced according to traffic scale, feature access and support requirements. Its value proposition is vertical specialisation for publishers: instead of generic analytics or marketing tooling, it packages publisher-specific workflows around content performance, distribution, discovery, reporting and on-site optimisation.
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Key insights about Marfeel
Category Differentiation
Marfeel is not a consumer media brand or a general-purpose ad network. It is a B2B software platform for publishers, closer to publisher analytics and workflow tooling than to media buying platforms.
Marfeel: About
Marfeel operates a vertical SaaS model serving digital publishers with a suite of modular software products. It creates value by consolidating analytics, reporting, editorial testing, distribution automation, recommendation and technical optimisation into workflows tailored to media organisations. Revenue is generated from recurring software subscriptions and enterprise contracts, with product value tied to measurable improvements in audience growth, engagement, discoverability and monetisation.
How Marfeel Works & Monetises
Business model analysis and core revenue streams
Marfeel monetises mainly through SaaS subscriptions and custom enterprise contracts for its publisher software suite. Pricing appears to be negotiated rather than self-serve, with likely drivers including traffic volume, product modules used, data scope and support level. The commercial narrative also leans on performance-linked ROI, where improved engagement, distribution and monetisation outcomes justify contract value and expansion within publisher accounts.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Service
Ad Format
Recent Signals (Marfeel)
Headline A/B tests now pick winners more accurately and finish faster
This update enhances the performance of Headline A/B testing, allowing for quicker and more accurate selection of winning headlines.
Read original sourceGoogle Discover’s Shift to AI, Youtube and X: What Publishers Are Losing
This article discusses the implications of Google Discover's shift towards AI and its impact on publishers, particularly in relation to platforms like Youtube and X.
Read original sourceMGID and Marfeel Celebrate Year of Boosting Publisher Revenue
MGID and Marfeel are marking the first anniversary of their strategic partnership, in which Marfeel’s content analytics have been embedded into MGID’s 360° data suite, MGID+. The integration provides publishers with real-time and historical content performance data, revenue-linked analytics by article/section/audience segment, and deeper audience segmentation to support engagement and monetisation strategies. MGID’s VP of publisher business development, Sergio Vives, and Marfeel’s CMO, Alexian Chiavegato, are quoted saying the collaboration has delivered measurable results for publishers, including increased ad revenue, traffic growth and improved content engagement.
Read original sourceMarfeel: Frequently Asked Questions
What is Marfeel?
Marfeel is a B2B software company that provides analytics, editorial optimisation, distribution, SEO and personalisation tools for digital publishers.
Who uses Marfeel?
Its users are digital publishing organisations, including editors, audience teams, product managers, BI teams, technical SEO staff and commercial stakeholders.
How does Marfeel make money?
It primarily makes money through recurring SaaS and enterprise software contracts sold to publishers, with pricing likely based on usage scope, features and support.
Company Facts
- Founded
- 2011
- Headquarters
- Avda. Josep Tarradellas 20-30, 6th Floor, Barcelona, Barcelona 08029, ES
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- marfeel.com