Marfeel
Publisher analytics and optimisation software for digital media teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Marfeel Solutions SL
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Avda. Josep Tarradellas 20-30, 6th Floor, Barcelona, Barcelona 08029, ES
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- marfeel.com
What Marfeel does
Marfeel operates a vertical SaaS model serving digital publishers with a suite of modular software products. It creates value by consolidating analytics, reporting, editorial testing, distribution automation, recommendation and technical optimisation into workflows tailored to media organisations. Revenue is generated from recurring software subscriptions and enterprise contracts, with product value tied to measurable improvements in audience growth, engagement, discoverability and monetisation.
Category differentiation
Marfeel is not a consumer media brand or a general-purpose ad network. It is a B2B software platform for publishers, closer to publisher analytics and workflow tooling than to media buying platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Marfeel is a private Spanish B2B software company that provides analytics, editorial optimisation, content distribution, benchmarking, personalisation and technical SEO tools for digital publishers. Its products are designed for newsroom, audience development, product, BI and commercial teams that need to improve content performance, traffic acquisition, recirculation and publisher revenue outcomes. The company primarily makes money through enterprise SaaS contracts for access to its platform suite, likely priced according to traffic scale, feature access and support requirements. Its value proposition is vertical specialisation for publishers: instead of generic analytics or marketing tooling, it packages publisher-specific workflows around content performance, distribution, discovery, reporting and on-site optimisation.
Business model & monetisation
Marfeel monetises mainly through SaaS subscriptions and custom enterprise contracts for its publisher software suite. Pricing is negotiated rather than self-serve, with likely drivers including traffic volume, product modules used, data scope and support level. The commercial narrative also leans on performance-linked ROI, where improved engagement, distribution and monetisation outcomes justify contract value and expansion within publisher accounts.
- Publisher software subscriptions
- Software Subscription
- Enterprise platform contracts with support and configuration
- Service Fee
- Performance-linked value capture through monetisation uplift positioning
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Marfeel Solutions, SL
IAB vendor record: 270
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 3
Marfeel Solutions, SL (Compass)
IAB vendor record: 943
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 2
Products & market categories
Media Channel
Technology
Service
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Marfeel
What is Marfeel?
Marfeel is a B2B software company that provides analytics, editorial optimisation, distribution, SEO and personalisation tools for digital publishers.
Who uses Marfeel?
Its users are digital publishing organisations, including editors, audience teams, product managers, BI teams, technical SEO staff and commercial stakeholders.
How does Marfeel make money?
It primarily makes money through recurring SaaS and enterprise software contracts sold to publishers, with pricing likely based on usage scope, features and support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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