Marfeel

Layout editor now warns about broken code as you write

Layout editor now warns about broken code as you write

MGID and Marfeel Celebrate Year of Boosting Publisher Revenue

MGID and Marfeel are marking the first anniversary of their strategic partnership, in which Marfeel’s content analytics have been embedded into MGID’s 360° data suite, MGID+. The integration provides publishers with real-time and historical content performance data, revenue-linked analytics by article/section/audience segment, and deeper audience segmentation to support engagement and monetisation strategies. MGID’s VP of publisher business development, Sergio Vives, and Marfeel’s CMO, Alexian Chiavegato, are quoted saying the collaboration has delivered measurable results for publishers, including increased ad revenue, traffic growth and improved content engagement.

2018: The Breakthrough Year for Header Bidding

The article discusses 2018 as a tipping point for header bidding, driven by Prebid.org's open-source approach. By May 2018, about 75% of the U.S. top 1,000 websites had adopted header bidding to monetize inventory, largely on Prebid-based solutions. The open, transparent model reduced reliance on proprietary wrappers and helped publishers move between exchanges. Prebid 1.0 solidified its role beyond a demand script, serving as a bridge between publisher pages and programmatic features. Prebid.org expanded its membership to include AppNexus, Rubicon Project, PubMatic, Marfeel, Ad Lightning, Sortable, OpenX, Criteo, Oath, CafeMedia, and others, reflecting broad industry collaboration. Leadership summits in London and New York in 2018 drew over 100 attendees each. In 2019, focus shifted toward server-side header bidding with Prebid Server, while projections indicated growing mobile ad spend (about $141.36 billion by 2022) and ongoing monetization of video, native, and audio inventory.