smartocto

smartocto is a private Dutch software company that provides editorial analytics and decision-support tools for newsrooms, publishers and media organisations. Its core platform consolidates real-time and historical content performance data into newsroom-specific dashboards and recommendations, helping editorial teams improve engagement, loyalty and conversion outcomes across digital channels. The product set includes the core analytics platform, the AI-powered Smartocto Decisions assistant, and training and transformation programmes such as Smartocto Academy and User Needs Labs. The company makes money primarily through recurring SaaS subscriptions for its analytics platform and AI features, supplemented by service revenue from training, workshops and multi-month consultancy-style programmes for publishers. Its direct customers are business users inside media organisations, particularly editors, journalists, newsroom managers, audience development teams and digital publishing strategists.