Tubular Labs
Tubular Labs is a social video analytics and audience intelligence for brands and media.
Analyst Perspective
Tubular Labs is a B2B social video intelligence and analytics company that provides measurement, audience analytics, creator benchmarking, sponsorship analytics and consulting services. Its platform aggregates and standardises performance data across major social platforms, enabling brands, agencies, media companies and ecommerce teams to analyse content performance, audience quality, consumer behaviour and partnership effectiveness. The company generates revenue primarily through subscription access to its analytics platform and modular products, with additional revenue from enterprise data access and consulting services. Since its acquisition by Chartbeat in 2023, Tubular Labs has operated as a product line within Chartbeat while continuing to serve enterprise customers under the Tubular Labs brand.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Tubular Labs
Category Differentiation
Tubular Labs is not a video hosting platform, publisher or ad network. It is a B2B analytics and intelligence provider focused on social video measurement, audience analysis and sponsorship insight.
Tubular Labs: About
Tubular Labs runs a B2B subscription software model built around proprietary social video measurement data. It creates value by indexing and standardising cross-platform video, creator and audience performance data, then packaging that data into analytics modules for different enterprise workflows such as audience measurement, ecommerce impact analysis, sponsorship evaluation and executive reporting. The business extends platform revenue with advisory and custom research services that apply its dataset to specific client strategy questions.
How Tubular Labs Works & Monetises
Business model analysis and core revenue streams
Tubular Labs monetises through software subscriptions for access to its analytics platform and modular product suite. Pricing is structured around enterprise SaaS access, including user seats, data scope and add-on modules such as Consumer Insights, Audience Ratings, DealMaker and Viewpoint. It also derives revenue from managed consulting and custom market research services through Insights & Strategy, and from enterprise-grade data access packages where required for deeper integrations and analysis.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Tubular Labs: Frequently Asked Questions
What is Tubular Labs?
Tubular Labs is a B2B social video measurement and analytics platform that helps brands, agencies and media companies analyse creators, audiences, content performance and commerce impact.
Who uses Tubular Labs?
Its users include brand marketing teams, agencies, media companies, ecommerce teams, advertiser analysts and partnership managers that need cross-platform social video intelligence.
How does Tubular Labs make money?
It makes money through enterprise SaaS subscriptions for its analytics products, add-on modules, data access packages and consulting or custom research services.
Company Facts
- Founded
- 2012
- Headquarters
- United States
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- tubularlabs.com