dig

Dig International Inc., trading as dig, is a private B2B software company that provides a video-first social intelligence platform. Its products analyse social video, images, text and comments to help organisations understand audience reaction, monitor narratives, track brand perception and conduct market research. The platform is designed around direct access to underlying posts and post-level traceability, which makes its outputs auditable rather than summary-only. The company sells cloud-based SaaS products to enterprise brands, agencies, research teams and public sector organisations. It generates revenue through subscription plans for self-serve users and customised enterprise contracts for broader monitoring, dashboards, alerts and larger-scale data coverage. Its core commercial value is faster analysis of social discourse, especially in video-heavy environments where conventional social listening tools are weaker.