DI

dig

Video-first social intelligence SaaS for brands and researchers.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Dig International Inc.
Entity type
COMPANY
Founded
2021
Company size
50–200
Market role
MarTech Vendor
Official website
dig.ai

What dig does

dig operates a proprietary B2B SaaS model centred on social intelligence and analytics. It ingests and analyses large-scale social content, especially video-led social data, then delivers insights through conversational querying, dashboards, alerts and post-level evidence. Value is created by reducing manual research time, improving visibility into consumer narratives and providing traceable evidence that enterprise teams can use for reporting, strategy and decision-making.

Category differentiation

This company is not a consumer social platform or a generic web analytics tool. It is a B2B social intelligence software vendor focused on analysing social content, especially video, for research and brand monitoring.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Dig International Inc., trading as dig, is a private B2B software company that provides a video-first social intelligence platform. Its products analyse social video, images, text and comments to help organisations understand audience reaction, monitor narratives, track brand perception and conduct market research. The platform is designed around direct access to underlying posts and post-level traceability, which makes its outputs auditable rather than summary-only. The company sells cloud-based SaaS products to enterprise brands, agencies, research teams and public sector organisations. It generates revenue through subscription plans for self-serve users and customised enterprise contracts for broader monitoring, dashboards, alerts and larger-scale data coverage. Its core commercial value is faster analysis of social discourse, especially in video-heavy environments where conventional social listening tools are weaker.

Business model & monetisation

dig monetises through software subscriptions. It offers SaaS access to ask-dig for individual and team users, and sells dig enterprise through sales-led contracts with pricing tied to scope, data coverage, monitoring requirements, dashboards, alerting and organisational scale. Revenue is primarily recurring subscription revenue, with enterprise contracts representing the higher-value commercial tier.

Enterprise platform subscriptions
Software Subscription
Self-serve ask-dig plans
Software Subscription
Custom enterprise deployment scope and expanded access
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about dig

What is dig?

dig is a B2B social intelligence software company that analyses social video, posts and comments to deliver research, narrative monitoring and brand insight.

Who uses dig?

dig is used by enterprise brands, agencies, market research teams, content strategists, research organisations and public sector teams.

How does dig make money?

dig makes money through recurring SaaS subscriptions, including self-serve plans and customised enterprise contracts.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

13 publicly documented primary sources and citations linked across the market graph.

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