Observed Signal · Jun 2, 2026 · Company Launch · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Founders Launch Data Consultancy Nexida
Nexida, a new Hamburg-based data consultancy, was founded by Christopher Reher and Martin Possekel to advise companies on data strategy, privacy/compliance and digital monetization. The firm—established in 2025 and formally commencing activities in mid-2026—combines strategic, technological and regulatory perspectives and operates via a network of independent specialists rather than a traditional in-house consulting team. The founders bring complementary experience: Reher from AdTech/publisher data leadership roles (including Platform161 and Axel Springer All Media) and leadership in the BVDW data-economy group; Possekel from advertiser/CRM and MarTech roles (including KPMG, Lufthansa Group, Future Marketing). Nexida aims to support organisations in the digital advertising ecosystem to monetise data while meeting heightened governance and privacy requirements.
Launch of a specialised data consultancy addresses growing industry needs for monetization, privacy/compliance and governance in the digital advertising ecosystem; founders' established AdTech and MarTech backgrounds add credibility but the event is a niche company launch rather than major platform or regulatory change.
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Key Takeaways & Evidence Grounding
- Nexida is a Hamburg-based consultancy focused on data strategy, data protection, and digital monetization.
- Founders are Christopher Reher and Martin Possekel; the company was founded in 2025 and began official operations in 2026.
- Nexida uses a network of independent specialists instead of a traditional in-house consulting team.
- Christopher Reher previously worked for Platform161 and served as General Director Data at Axel Springer All Media; he is active as chair of the BVDW data-economy division.
- Martin Possekel previously held roles at KPMG, Lufthansa Group, Hermes, Otto, EOS Information Services and was Managing Partner at Future Marketing, later majority-acquired by Plan.Net.
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Nexxen Launches Curated Marketplace for Data Monetization
Nexxen announced the general availability of its Curated Marketplace on October 1, 2025, a data-driven advertising platform that lets data owners, publishers, curators, and agencies monetize data assets via Nexxen’s premium supply. The solution offers two onboarding paths: onboard first-party data on top of Nexxen’s premium supply, or access a range of data sources through the Nexxen Data Platform, including exclusive audience insights from Nexxen’s audience discovery tool, Nexxen TV audience targeting segments that blend data assets with automatic content recognition (ACR), and third-party data sources. Nexxen describes Curated Marketplace as simplifying, accelerating, and enriching curation for all ecosystem participants. Benefits are outlined for data owners, curators, publishers, retail media and commerce networks, and buyers/agencies, with partnerships cited from Multilocal, 33Across, and Experian Marketing Services, plus Audigent’s first-party audiences and Experian’s syndicated audiences used with premium inventory.
Nexxen Appoints Eric Solomon to Boost Data Platform Strategy
Nexxen announced the appointment of Eric Solomon as senior vice president, product – data, to drive the evolution and expansion of the Nexxen Data Platform, the centerpiece of its unified tech stack that connects demand- and supply-side solutions. The privacy-first platform powers data-driven offerings such as TV Intelligence and Discovery, leveraging AI to refine audience insights, optimize performance, and measure outcomes with greater accuracy. Solomon previously served as senior vice president, head of product delivery at Criteo, where he oversaw performance DSP and SSP capabilities, and spent more than a decade at Nielsen in senior leadership roles. Karim Rayes, Nexxen’s chief product officer, praised Solomon’s leadership, while Solomon highlighted the opportunity to impact a rapidly evolving media market.
DMEXCO 2026: Digitale Wirtschaft auf dem Weg von Künstlicher Intelligenz zu echter Wertschöpfung
New press release published on 25.09.2026: 'DMEXCO 2026: Digitale Wirtschaft auf dem Weg von Künstlicher Intelligenz zu echter Wertschöpfung'. Also updated press material reflecting the new BVDW Präsidium elected on 26.06.2026, with Björn Kaspring as new member.
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