Observed Signal · Dec 16, 2025 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Nexxen Appoints Eric Solomon to Boost Data Platform Strategy
Nexxen announced the appointment of Eric Solomon as senior vice president, product – data, to drive the evolution and expansion of the Nexxen Data Platform, the centerpiece of its unified tech stack that connects demand- and supply-side solutions. The privacy-first platform powers data-driven offerings such as TV Intelligence and Discovery, leveraging AI to refine audience insights, optimize performance, and measure outcomes with greater accuracy. Solomon previously served as senior vice president, head of product delivery at Criteo, where he oversaw performance DSP and SSP capabilities, and spent more than a decade at Nielsen in senior leadership roles. Karim Rayes, Nexxen’s chief product officer, praised Solomon’s leadership, while Solomon highlighted the opportunity to impact a rapidly evolving media market.
Leadership appointment signaling strategic investment in a data-centric, privacy-first platform and AI-powered capabilities within the ad tech industry.
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Key Takeaways & Evidence Grounding
- Nexxen appointed Eric Solomon as senior vice president, product – data.
- Solomon will lead the evolution and expansion of the Nexxen Data Platform, the center of Nexxen's unified tech stack.
- The platform is privacy-first and powers TV Intelligence and Discovery, leveraging AI to refine audience insights, optimize performance, and measure outcomes.
- Solomon previously served as senior vice president, head of product delivery at Criteo, overseeing performance DSP and SSP capabilities.
- Solomon spent more than a decade at Nielsen in senior leadership roles spanning product, marketing, and sales.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Nexxen Appoints Chance Johnson President
Nexxen, an advertising technology company, announced executive promotions to support its next growth phase: Chance Johnson has been named President, Kara Puccinelli appointed Chief Commercial Officer, and Kenneth Suh named Chief Business Officer. Johnson, formerly Chief Commercial Officer, will focus on strengthening client and partner relationships and will be based in New York working closely with CEO Ofer Druker. Puccinelli, formerly Chief Customer Officer, will lead the Enterprise business unit that includes Nexxen’s omnichannel DSP, audience insight solution (Discovery) and TV Intelligence. Suh will continue to lead the company’s exchange and media business with emphasis on high-opportunity areas such as Connected TV and mobile in-app. The company positions itself as a unified, AI-driven advertising platform built on proprietary data and exclusive media.
Nexxen and Acxiom Expand Audience Intelligence
Nexxen expanded its partnership with Acxiom (part of Omnicom Media Group) to integrate Acxiom's privacy-aware audience data into Nexxen Discovery, Nexxen’s proprietary insights tool. The integration combines Acxiom’s consumer intelligence (interest, purchase and household-level insights) with Nexxen Discovery’s contextual, behavioral and viewership signals to create unified, continuously refreshed audience views. The combined data aims to improve audience reach and full-funnel performance by enabling advertisers to refine, extend and activate audiences across channels in real time. Karim Rayes (Chief Product Officer, Nexxen) and Martin Wexler (EVP, Product Revenue and Partnerships, Acxiom) are quoted on the benefits of the collaboration for faster, privacy-first audience planning and activation.
Nexxen Launches Curated Marketplace for Data Monetization
Nexxen announced the general availability of its Curated Marketplace on October 1, 2025, a data-driven advertising platform that lets data owners, publishers, curators, and agencies monetize data assets via Nexxen’s premium supply. The solution offers two onboarding paths: onboard first-party data on top of Nexxen’s premium supply, or access a range of data sources through the Nexxen Data Platform, including exclusive audience insights from Nexxen’s audience discovery tool, Nexxen TV audience targeting segments that blend data assets with automatic content recognition (ACR), and third-party data sources. Nexxen describes Curated Marketplace as simplifying, accelerating, and enriching curation for all ecosystem participants. Benefits are outlined for data owners, curators, publishers, retail media and commerce networks, and buyers/agencies, with partnerships cited from Multilocal, 33Across, and Experian Marketing Services, plus Audigent’s first-party audiences and Experian’s syndicated audiences used with premium inventory.
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