Observed Signal · Jul 21, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Nexxen and Acxiom Expand Audience Intelligence
Nexxen expanded its partnership with Acxiom (part of Omnicom Media Group) to integrate Acxiom's privacy-aware audience data into Nexxen Discovery, Nexxen’s proprietary insights tool. The integration combines Acxiom’s consumer intelligence (interest, purchase and household-level insights) with Nexxen Discovery’s contextual, behavioral and viewership signals to create unified, continuously refreshed audience views. The combined data aims to improve audience reach and full-funnel performance by enabling advertisers to refine, extend and activate audiences across channels in real time. Karim Rayes (Chief Product Officer, Nexxen) and Martin Wexler (EVP, Product Revenue and Partnerships, Acxiom) are quoted on the benefits of the collaboration for faster, privacy-first audience planning and activation.
Integration aligns a data provider (Acxiom) with an adtech platform (Nexxen) to improve audience targeting and addressability using combined privacy-aware and real-time signals; relevant to advertisers and martech vendors but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Nexxen expanded its partnership with Acxiom to introduce Acxiom’s audience data into Nexxen Discovery.
- Acxiom is described in the article as part of Omnicom Media Group.
- The integration combines Acxiom’s privacy-aware consumer intelligence (interest, purchase and household-level insights) with Nexxen Discovery’s contextual, behavioral and viewership signals.
- Nexxen and Acxiom say the combined offering creates real-time audiences to improve full-funnel performance from planning through conversion.
- Karim Rayes (Chief Product Officer, Nexxen) and Martin Wexler (EVP of Product Revenue and Partnerships, Acxiom) provided statements endorsing the collaboration.
Connected Companies & Entities
6 Entities mapped“Nexxen, the advertising technology platform powered by unique data and media, announced an expansion of its partnership with Acxiom, introdu...”
“Acxiom, part of Omnicom Media Group, partnered with Nexxen to integrate its privacy-aware audience data into Nexxen Discovery.”
“Omnicom Media Group is the parent organization associated with Acxiom in the expanded partnership with Nexxen.”
“GlobeNewswire acted as the distribution channel for the official press release announcement.”
“MarTech Series is a leading publishing platform providing daily updates on marketing technology news and expert-led insights.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Nexxen Teams with Yahoo DSP for Enhanced Audience Targeting
Nexxen has licensed its automatic content recognition (ACR) audience segments to Yahoo DSP, enabling targeting across the Yahoo DSP platform in the US, UK, and Germany. The data will be available as part of Yahoo DSP’s Unified TV Audience offering and will be strengthened with Yahoo ConnectID, allowing advertisers to reach audiences using off-the-shelf or custom ACR segments. The segments provide genre, network, and programme-level insights along with brand-level ad exposure data to support incremental reach, cross-platform frequency management, and competitive conquesting across linear TV and connected TV. Nexxen executives and Yahoo executives described the collaboration as expanding access to global TV-viewing insights and precise cross-channel targeting.
Nexxen Launches Curated Marketplace for Data Monetization
Nexxen announced the general availability of its Curated Marketplace on October 1, 2025, a data-driven advertising platform that lets data owners, publishers, curators, and agencies monetize data assets via Nexxen’s premium supply. The solution offers two onboarding paths: onboard first-party data on top of Nexxen’s premium supply, or access a range of data sources through the Nexxen Data Platform, including exclusive audience insights from Nexxen’s audience discovery tool, Nexxen TV audience targeting segments that blend data assets with automatic content recognition (ACR), and third-party data sources. Nexxen describes Curated Marketplace as simplifying, accelerating, and enriching curation for all ecosystem participants. Benefits are outlined for data owners, curators, publishers, retail media and commerce networks, and buyers/agencies, with partnerships cited from Multilocal, 33Across, and Experian Marketing Services, plus Audigent’s first-party audiences and Experian’s syndicated audiences used with premium inventory.
Acxiom and HAWK Partner for Omnichannel Audience Intelligence
Acxiom, a data and identity company, has announced a partnership with HAWK, an audience intelligence provider. The collaboration aims to deliver trusted audience intelligence for omnichannel advertising. By combining Acxiom's data and identity capabilities with HAWK's audience insights, the two companies intend to enable marketers to better understand and reach their target audiences across various channels and devices. The partnership is designed to help advertisers improve campaign effectiveness and personalization while navigating the evolving privacy landscape. The companies emphasize the importance of trusted, first-party data and responsible data usage in today's cookie-less environment.
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