Audience Data / Partnership Market: Nexxen and Acxiom Expand Audience Intelligence

Nexxen expanded its partnership with Acxiom (part of Omnicom Media Group) to integrate Acxiom's privacy-aware audience data into Nexxen Discovery, Nexxen’s proprietary insights tool. The integration combines Acxiom’s consumer intelligence (interest, purchase and household-level insights) with Nexxen Discovery’s contextual, behavioral and viewership signals to create unified, continuously refreshed audience views. The combined data aims to improve audience reach and full-funnel performance by enabling advertisers to refine, extend and activate audiences across channels in real time. Karim Rayes (Chief Product Officer, Nexxen) and Martin Wexler (EVP, Product Revenue and Partnerships, Acxiom) are quoted on the benefits of the collaboration for faster, privacy-first audience planning and activation.