Observed Signal · Sep 10, 2026 · Partnership · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Acxiom and HAWK Partner for Omnichannel Audience Intelligence
Acxiom, a data and identity company, has announced a partnership with HAWK, an audience intelligence provider. The collaboration aims to deliver trusted audience intelligence for omnichannel advertising. By combining Acxiom's data and identity capabilities with HAWK's audience insights, the two companies intend to enable marketers to better understand and reach their target audiences across various channels and devices. The partnership is designed to help advertisers improve campaign effectiveness and personalization while navigating the evolving privacy landscape. The companies emphasize the importance of trusted, first-party data and responsible data usage in today's cookie-less environment.
Partnership between two significant data/identity providers to address cookieless targeting and omnichannel advertising, which is a central AdTech industry challenge.
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Key Takeaways & Evidence Grounding
- Acxiom and HAWK announced a partnership for omnichannel advertising.
- The partnership aims to deliver trusted audience intelligence for omnichannel campaigns.
- Acxiom brings data and identity capabilities to the collaboration.
- HAWK contributes audience intelligence solutions.
- The partnership addresses the need for cookieless targeting and measurement solutions.
Connected Companies & Entities
2 Entities mapped“Acxiom & HAWK Partner to Deliver Trusted Audience Intelligence for Omnichannel Advertising”
“Acxiom & HAWK Partner to Deliver Trusted Audience Intelligence for Omnichannel Advertising”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Nexxen and Acxiom Expand Audience Intelligence
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Omnicom Named Leader in 2026 Gartner Digital Marketing Reports
Omnicom, the global marketing and sales company, announced it has been ranked first across all evaluated categories in the 2026 Gartner Critical Capabilities for Global Digital Marketing Agencies report. Additionally, Omnicom was named a Leader in the 2026 Gartner Magic Quadrant for Global Digital Marketing Agencies. The Critical Capabilities evaluation assessed use cases such as Global Brand/Marketing Campaign Execution, Omnichannel Content Generation, AI-Driven Marketing Innovation, Data-Driven Performance Marketing, B2B Marketing, Digital Commerce and CX Overhaul, and Website and Digital Product Design. Omnicom's Chief Technology Officer, Paolo Yuvienco, highlighted the role of the company's AI-enabled intelligence platform, Omni, which integrates data, identity, AI, activation, and measurement. The recognition underscores Omnicom's investments in AI-driven, data-centric marketing solutions, with contributions from subsidiaries like Acxiom, Flywheel, and Credera.
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