Observed Signal · Sep 10, 2026 · Partnership · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Partnership Market: Acxiom and HAWK Partner for Omnichannel Audience Intelligence
Acxiom, a data and identity company, has announced a partnership with HAWK, an audience intelligence provider. The collaboration aims to deliver trusted audience intelligence for omnichannel advertising. By combining Acxiom's data and identity capabilities with HAWK's audience insights, the two companies intend to enable marketers to better understand and reach their target audiences across various channels and devices. The partnership is designed to help advertisers improve campaign effectiveness and personalization while navigating the evolving privacy landscape. The companies emphasize the importance of trusted, first-party data and responsible data usage in today's cookie-less environment.
Partnership between two significant data/identity providers to address cookieless targeting and omnichannel advertising, which is a central AdTech industry challenge.
Key Takeaways & Evidence Grounding
- Acxiom and HAWK announced a partnership for omnichannel advertising.
- The partnership aims to deliver trusted audience intelligence for omnichannel campaigns.
- Acxiom brings data and identity capabilities to the collaboration.
- HAWK contributes audience intelligence solutions.
- The partnership addresses the need for cookieless targeting and measurement solutions.
Connected Companies & Entities
2 Entities mappedHawk
Omnichannel DSP for programmatic advertising across digital screens.
“Acxiom & HAWK Partner to Deliver Trusted Audience Intelligence for Omnichannel Advertising...”
Acxiom
Enterprise identity, data and audience infrastructure for marketing.
“Acxiom & HAWK Partner to Deliver Trusted Audience Intelligence for Omnichannel Advertising...”
Ontology Mapping & Concepts
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