Demand-Side Programmatic Media Buying · AdTech Vendor
Hawk
Omnichannel DSP for programmatic advertising across digital screens.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- HAWK SAS
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- France
- Company size
- 50–200
- Market cluster / sector
- Demand-Side Programmatic Media Buying
- Market role
- AdTech Vendor
- Official website
- hawk-tech.io
What Hawk does
Hawk runs a B2B adtech model centred on a proprietary DSP that consolidates campaign planning, audience targeting, media activation, and measurement. The platform creates value by giving advertisers and agencies a single workflow for buying inventory across multiple programmatic channels, while its service layer increases adoption among customers that want strategic or operational support. As part of Azerion, the company also benefits from group-level distribution, credibility, and ecosystem integration.
Category differentiation
Hawk is an omnichannel programmatic advertising platform and service provider, not a publisher, media owner, or general marketing agency. It is distinct from companies named Hawk in cybersecurity, analytics, or financial services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
HAWK SAS, trading as Hawk, is a France-based adtech company that operates an omnichannel demand-side platform for programmatic media buying. Its core product enables advertisers, agencies, and trading teams to plan, activate, optimise, and measure campaigns across display, mobile, in-app, DOOH, CTV, audio, desktop, and gaming inventory from a single interface. The company also provides managed activation, creative production, and campaign insights services around the platform. Hawk generates revenue through a mix of platform access and media-spend-linked monetisation, supplemented by service fees for execution, creative adaptation, and analytics. The business serves paying B2B customers, primarily advertisers, media agencies, and programmatic specialists. Since October 2023, Hawk has operated as an Azerion subsidiary, strengthening Azerion's position in European digital advertising technology.
Business model & monetisation
Hawk monetises through a blended software-and-media model. Its DSP and omnichannel buying platform are sold through self-service platform usage and media-spend-based fees, with revenue typically linked to campaign execution volume and platform access. It also charges service fees for Tailor-Made Activations, creative production through Studio, and analytics through Research & Insights.
- DSP platform usage and media execution
- Percentage Take-Rate
- Self-service platform access
- Software Subscription
- Tailor-Made Activations managed service
- Service Fee
- Studio creative production
- Service Fee
- Research & Insights analytics services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Belarusian DSP and programmatic services provider.
Mobile-first DSP for omnichannel programmatic advertising and measurement.
Self-service programmatic advertising platform for brands and agencies.
Omnichannel programmatic adtech suite for advertisers, agencies and retailers.
Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Acxiom and HAWK Partner for Omnichannel Audience Intelligence
Partnership · Recorded impact score: 3/5
Acxiom, a data and identity company, has announced a partnership with HAWK, an audience intelligence provider. The collaboration aims to deliver trusted audience intelligence for omnichannel advertising. By combining Acxiom's data and identity capabilities with HAWK's audience insights, the two companies intend to enable marketers to better understand and reach their target audiences across various channels and devices. The partnership is designed to help advertisers improve campaign effectiveness and personalization while navigating the evolving privacy landscape. The companies emphasize the importance of trusted, first-party data and responsible data usage in today's cookie-less environment.
- Acxiom and HAWK announced a partnership for omnichannel advertising.
- The partnership aims to deliver trusted audience intelligence for omnichannel campaigns.
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Questions about Hawk
What is Hawk?
Hawk is a France-based adtech company that provides an omnichannel DSP for planning, activating, and measuring programmatic advertising campaigns across multiple digital channels.
Who uses Hawk?
Hawk is used by advertisers, media agencies, media planners, and programmatic trading teams that buy and manage cross-channel digital advertising.
How does Hawk make money?
Hawk makes money through DSP platform fees linked to software usage and media spend, plus service fees for managed activation, creative production, and campaign insights.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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