Hawk
Hawk is a omnichannel DSP for programmatic advertising across digital screens.
Analyst Perspective
HAWK SAS, trading as Hawk, is a France-based adtech company that operates an omnichannel demand-side platform for programmatic media buying. Its core product enables advertisers, agencies, and trading teams to plan, activate, optimise, and measure campaigns across display, mobile, in-app, DOOH, CTV, audio, desktop, and gaming inventory from a single interface. The company also provides managed activation, creative production, and campaign insights services around the platform. Hawk generates revenue through a mix of platform access and media-spend-linked monetisation, supplemented by service fees for execution, creative adaptation, and analytics. The business serves paying B2B customers, primarily advertisers, media agencies, and programmatic specialists. Since October 2023, Hawk has operated as an Azerion subsidiary, strengthening Azerion's position in European digital advertising technology.
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Key insights about Hawk
Category Differentiation
Hawk is an omnichannel programmatic advertising platform and service provider, not a publisher, media owner, or general marketing agency. It is distinct from companies named Hawk in cybersecurity, analytics, or financial services.
Hawk: About
Hawk runs a B2B adtech model centred on a proprietary DSP that consolidates campaign planning, audience targeting, media activation, and measurement. The platform creates value by giving advertisers and agencies a single workflow for buying inventory across multiple programmatic channels, while its service layer increases adoption among customers that want strategic or operational support. As part of Azerion, the company also benefits from group-level distribution, credibility, and ecosystem integration.
How Hawk Works & Monetises
Business model analysis and core revenue streams
Hawk monetises through a blended software-and-media model. Its DSP and omnichannel buying platform are sold through self-service platform usage and media-spend-based fees, with revenue typically linked to campaign execution volume and platform access. It also charges service fees for Tailor-Made Activations, creative production through Studio, and analytics through Research & Insights.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Hawk: Frequently Asked Questions
What is Hawk?
Hawk is a France-based adtech company that provides an omnichannel DSP for planning, activating, and measuring programmatic advertising campaigns across multiple digital channels.
Who uses Hawk?
Hawk is used by advertisers, media agencies, media planners, and programmatic trading teams that buy and manage cross-channel digital advertising.
How does Hawk make money?
Hawk makes money through DSP platform fees linked to software usage and media spend, plus service fees for managed activation, creative production, and campaign insights.
Company Facts
- Founded
- 2013
- Headquarters
- France
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- hawk-tech.io