Observed Signal · Jul 21, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Audience Data / Partnership Market: Nexxen and Acxiom Expand Audience Intelligence
Nexxen expanded its partnership with Acxiom (part of Omnicom Media Group) to integrate Acxiom's privacy-aware audience data into Nexxen Discovery, Nexxen’s proprietary insights tool. The integration combines Acxiom’s consumer intelligence (interest, purchase and household-level insights) with Nexxen Discovery’s contextual, behavioral and viewership signals to create unified, continuously refreshed audience views. The combined data aims to improve audience reach and full-funnel performance by enabling advertisers to refine, extend and activate audiences across channels in real time. Karim Rayes (Chief Product Officer, Nexxen) and Martin Wexler (EVP, Product Revenue and Partnerships, Acxiom) are quoted on the benefits of the collaboration for faster, privacy-first audience planning and activation.
Integration aligns a data provider (Acxiom) with an adtech platform (Nexxen) to improve audience targeting and addressability using combined privacy-aware and real-time signals; relevant to advertisers and martech vendors but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- Nexxen expanded its partnership with Acxiom to introduce Acxiom’s audience data into Nexxen Discovery.
- Acxiom is described in the article as part of Omnicom Media Group.
- The integration combines Acxiom’s privacy-aware consumer intelligence (interest, purchase and household-level insights) with Nexxen Discovery’s contextual, behavioral and viewership signals.
- Nexxen and Acxiom say the combined offering creates real-time audiences to improve full-funnel performance from planning through conversion.
- Karim Rayes (Chief Product Officer, Nexxen) and Martin Wexler (EVP of Product Revenue and Partnerships, Acxiom) provided statements endorsing the collaboration.
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