Observed Signal · Dec 17, 2025 · Product Launch · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Nexxen Launches Curated Marketplace for Data Monetization
Nexxen announced the general availability of its Curated Marketplace on October 1, 2025, a data-driven advertising platform that lets data owners, publishers, curators, and agencies monetize data assets via Nexxen’s premium supply. The solution offers two onboarding paths: onboard first-party data on top of Nexxen’s premium supply, or access a range of data sources through the Nexxen Data Platform, including exclusive audience insights from Nexxen’s audience discovery tool, Nexxen TV audience targeting segments that blend data assets with automatic content recognition (ACR), and third-party data sources. Nexxen describes Curated Marketplace as simplifying, accelerating, and enriching curation for all ecosystem participants. Benefits are outlined for data owners, curators, publishers, retail media and commerce networks, and buyers/agencies, with partnerships cited from Multilocal, 33Across, and Experian Marketing Services, plus Audigent’s first-party audiences and Experian’s syndicated audiences used with premium inventory.
Launch of Curated Marketplace enabling data-driven private marketplace deals with multiple partners; GA announcement.
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Key Takeaways & Evidence Grounding
- Nexxen announced the general availability of Curated Marketplace on October 1, 2025.
- Curated Marketplace enables data owners, publishers, curators, and agencies to monetize data assets over Nexxen’s premium supply.
- Two onboarding options exist: onboard first-party data onto premium supply or access data sources via the Nexxen Data Platform.
- Data sources include exclusive audience insights from Nexxen’s audience discovery tool, Nexxen TV audience targeting segments incorporating ACR data, and third-party data sources.
- Partnership mentions include Multilocal, 33Across, and Experian Marketing Services; Audigent’s first-party audiences and Experian’s syndicated audiences can be used with premium inventory.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Nexxen U Launches ‘Data for the Converged Media World,’ Building on Program Momentum and Industry Demand
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Nexxen and Acxiom Expand Audience Intelligence
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