mediaimpact

Christoph Eck‑Schmidt Appointed CEO of Bild Group

Axel Springer has appointed Christoph Eck-Schmidt as managing director (Geschäftsführer) and CEO of the Bild Group, effective August 1, 2026, as part of a reorganization at the top of its Bild operations. He succeeds Carolin Hulshoff Pol, who will move within Axel Springer to lead the Telegraph Media Group. Eck-Schmidt — currently Chief Commercial Officer and Chief Marketing Officer at Axel Springer, CEO of Bonial and managing director of Media Impact — will relinquish those four roles; successors have not yet been announced. In his consolidated post he will have overall strategic and operational responsibility for the Bild brand, prioritizing digital product development, new business models, strengthening Bild's advertising position across channels and driving commercial growth. The appointment was reported July 30, 2026, by Roland Pimpl.

Carsten Dorn to Lead RMS from 2027

German audio ad seller RMS has announced a planned leadership succession: Carsten Dorn will join the company and, from 2027, will lead RMS jointly with current co‑manager Sven Thölen. Dorn succeeds Stefan Mölling, who informed shareholders he will not renew his contract expiring in spring 2027 and will remain in office until his departure. Dorn previously led Score Media Group for eight years and held senior roles at Media Impact and Axel Springer. RMS says it sells advertising for 256 stations, over 2,800 digital audio streams and 1,300 podcasts; the company intends to sharpen its focus on digital audio monetization, data‑driven planning and automated booking.

Marketing Embraces Menopause as Growing Consumer Market

The article describes how menopause is shifting from a private medical topic into a visible consumer and marketing category, creating new opportunities for brands, D2C players, apps and employers. Market researchers expect substantial growth (Grand View Research projects the global menopause market to exceed $24 billion by 2030) and Germany counts roughly nine million women in the menopause age range. The piece surveys established OTC brands, newer DTC entrants (e.g., Menoelle, Xbyx, Hermaid), awareness and native campaigns by publishers and advertisers, workplace initiatives (Teads, Publicis), and community/health platforms (Wexxeljahre). It also highlights economic impacts (a Berlin university study estimating €9.4 billion annual productivity loss) and philanthropic investment (Melinda French Gates / Pivotal pledged $215 million for women’s health in June 2026). The article frames menopause as an evolving marketing narrative rather than a single product category.