Observed Signal · Apr 4, 2023 · Other · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Customer Journey Orchestration Platforms to Know About This Year
Customer journey orchestration (CJO) platforms unify customer data and enable real-time, personalized experiences across touchpoints. The article highlights the 2022 Forrester Wave defining CJO's core features and lists 13 notable platforms, including Adobe Experience Platform, Salesforce Customer 360, Braze Canvas Flow, and Contentsquare. It cites Allied Market Research expecting the customer journey analytics market to grow from $8 million in 2020 to $46 million by 2030, underscoring the segment's momentum. Industry practitioners from Gympass, Evolphin Software, and Contentsquare emphasize data-driven orchestration to boost loyalty and revenue. The piece serves as a market overview rather than breaking news.
Market overview of customer journey orchestration platforms for MarTech vendors, not breaking news but relevant to the marketing technology ecosystem.
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Key Takeaways & Evidence Grounding
- Allied Market Research forecasts the customer journey analytics market will grow from $8 million in 2020 to $46 million by 2030.
- The article profiles 13 customer journey orchestration platforms, including Adobe Experience Platform, Salesforce Customer 360, and Braze Canvas Flow.
- Forrester's 2022 Wave report defines CJO platforms as connecting customer data to enable real-time, personalized experiences.
- CJO platforms integrate marketing, service, and operations to enhance customer loyalty and drive business success.
- Executives from Gympass, Evolphin Software, and Contentsquare highlight the importance of data-driven journey orchestration.
Connected Companies & Entities
11 Entities mapped“The Adobe Experience Platform enables large-scale personalization through cutting-edge technology that simplifies customer data collection, ...”
“Salesforce Customer 360 is a platform that enables brands to connect customer data across different systems and channels....”
“Braze Canvas Flow is a drag-and-drop customer journey orchestration tool that is part of the Braze customer engagement platform....”
“The Contentsquare Digital Experience Platform (DXP) combines analytics, behavior insights and optimization capabilities to enhance digital e...”
“Medallia's Enterprise Experience Platform consists of three functions: listening, customer intelligence and orchestration....”
“Optimizely is a digital experience platform that enables businesses to create and deliver personalized experiences across different channels...”
“Segment is a comprehensive platform that enables businesses to gather, merge and enhance customer data from a variety of sources....”
“The Qualtrics platform combines Usermind, an experience orchestration platform, with Clarabridge (now known as Qualtrics Connect)....”
“According to the 2022 Forrester Wave: Journey Orchestration Platforms report, a customer journey orchestration platform 'connects customer d...”
“The Genesys customer experience/customer journey orchestration platform enables brands to leverage customer journey analytics, data manageme...”
“The NICE CCaaS platform leverages AI and analytics to generate customer journey insights that can be used by contact center agents....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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