Observed Signal · Apr 11, 2017 · Award · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Criteo PMA Shortlist Revealed
Criteo announced the shortlist for the third Criteo Performance Marketing Awards after receiving over 70 submissions. A six‑person independent jury met in Munich to nominate three companies per category, with startups given a special focus this year; the top ten startups will compete for three final shortlist spots in a live‑pitch before an extended jury. The winners will be honored on 18 May 2017 at the GOP Varieté Theater in Munich. Categories include Display-Performance Campaign, Search-Performance Campaign (SEO/SEM/Google Shopping), Performance-Marketing Agency, Innovative Campaign (cross‑device/omni‑channel), and Best Technology Provider. Notable nominees include C&A, Deichmann, Plan.net Media, DEPOT, Finch, ARAG, Metapeople, Catbird Seat, Adjust, Optimizely, and io. The top startups listed are AdDefend, Adsmurai, AdTriba, Channel Pilot, CrossEngage, Datapath, Nano Interactive, Odoscope, ShowHeroes, and trbo. Jury members featured industry leaders such as Alexander Gösswein of Criteo and Julia Stern of Zalando.
Moderate industry relevance; awards shortlist announcement in AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Shortlist announced for the third Criteo Performance Marketing Awards after 70+ submissions.
- Winners to be announced on 18 May 2017 at GOP Varieté Theater, Munich.
- Six-person independent jury nominated three companies per category; startups have a top-ten focus competing for final three spots with live voting.
- Nominees by category include: Best Display-Performance Campaign (C&A; Deichmann & Plan.net Media; Fitness First & Explido); Best Search-Performance Campaign (DEPOT & Finch; ARAG & mediawork; Deichmann & Metapeople); Best Performance-Marketing Agency (Catbird Seat; Metapeople; tectumedia); Innovative Campaign (Campanda; Lesara; Telefonica); Best Technology Provider (Adjust; Optimizely; io).
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