AdDefend
Publisher adblock monetisation and consent management technology provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AdDefend GmbH
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- AdDefend Gmbh Borselstr. 3 22765 Hamburg Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- addefend.com
What AdDefend does
AdDefend operates a B2B adtech model built around publisher monetisation infrastructure and privacy compliance tooling. It creates value by identifying adblock-suppressed inventory, restoring monetisable ad access in a compliant and non-intrusive way, and coordinating consent signals across a large advertising partner ecosystem. The business combines software licensing with monetisation-linked economics tied to recovered advertising inventory and campaign delivery.
Category differentiation
AdDefend is not a general-purpose DSP or a consumer ad-blocking app. It is a B2B publisher monetisation and consent technology provider focused on recovering revenue from adblock-affected audiences.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdDefend is a German advertising technology company focused on helping publishers and media owners monetise audiences that use ad blockers, while also providing consent and vendor management capabilities for privacy-compliant advertising. Its platform detects ad-blocking environments, enables the delivery of compliant display, native and video advertising to otherwise unreachable users, and integrates with programmatic buying partners including DSPs and SSPs. The company makes money primarily by selling B2B software and monetisation solutions to digital publishers, media owners, website operators and, to a lesser extent, advertisers that need consent orchestration across complex adtech ecosystems. Its value proposition is revenue recovery for blocked inventory, combined with consent-aware ad delivery and privacy governance across large partner networks.
Business model & monetisation
AdDefend primarily uses a SaaS-style monetisation model for its anti-adblock and consent management products, sold to business customers. Based on the product descriptions, revenue includes platform licensing or subscription fees for consent tooling, plus performance-linked or revenue-share arrangements connected to recovered ad impressions and monetised adblock traffic. Its integrations with DSPs and SSPs indicate an additional monetisation layer tied to programmatic media execution rather than pure software alone.
- Anti-adblock platform fees
- SaaS / software subscription for publisher monetisation tooling
- Recovered inventory monetisation share
- Percentage take-rate or performance-linked revenue from recovered impressions
- Consent management platform fees
- SaaS / software subscription
- Integration or managed implementation support
- Service fee / implementation-related revenue
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AdDefend GmbH
IAB vendor record: 539
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 163 · addefend.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AdDefend
What is AdDefend?
AdDefend is a German adtech company that helps publishers monetise adblock users and manage privacy-compliant consent workflows.
Who uses AdDefend?
Its main users are digital publishers, media owners, website operators and some advertisers needing consent and vendor management across adtech partners.
How does AdDefend make money?
It appears to earn revenue from SaaS-style platform fees and potentially performance-linked monetisation tied to recovered advertising inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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