AdDefend

AdDefend operates a B2B adtech model built around publisher monetisation infrastructure and privacy compliance tooling. It creates value by identifying adblock-suppressed inventory, restoring monetisable ad access in a compliant and non-intrusive way, and coordinating consent signals across a large advertising partner ecosystem. The business appears to combine software licensing with monetisation-linked economics tied to recovered advertising inventory and campaign delivery.

AdDefend is a German advertising technology company focused on helping publishers and media owners monetise audiences that use ad blockers, while also providing consent and vendor management capabilities for privacy-compliant advertising. Its platform detects ad-blocking environments, enables the delivery of compliant display, native and video advertising to otherwise unreachable users, and integrates with programmatic buying partners including DSPs and SSPs.

The company makes money primarily by selling B2B software and monetisation solutions to digital publishers, media owners, website operators and, to a lesser extent, advertisers that need consent orchestration across complex adtech ecosystems. Its value proposition is revenue recovery for blocked inventory, combined with consent-aware ad delivery and privacy governance across large partner networks.