Channel Pilot

The Digital Bash: SEA Webinar

OnlineMarketing.de hosted The Digital Bash: SEA, a free webinar on February 18, 2020, designed to help modern digital marketers master SEA. The live conference ran from 9:30 to 12:30 CET, with a post-event recording delivered to registrants. The event is the SEA installment of The Digital Bash webinar series, and advertised Local Ads, keyword research, and strategies for 2020. Speakers included Patric Grassmann (Senior Digital Consultant, Uberall) on local ads and Online-to-Offline branding; Arne Rosemeyer (CEO & Founder, AdStrat) on tools and techniques for SEA keyword research; Ralf Priemer (CEO & Co-Founder, Channel Pilot Solutions) on product data optimization and dynamic pricing; Timo Bernsmann (Director Marketing, FINCH) on machine learning-driven PPC management; and Hellen Pitikaris (Lead Conversion Rate Optimisation & UX, morefire) on landing-page UX and conversion. The event was limited to 2,500 attendees and offers both live access and a free recording.

Criteo PMA Shortlist Revealed

Criteo announced the shortlist for the third Criteo Performance Marketing Awards after receiving over 70 submissions. A six‑person independent jury met in Munich to nominate three companies per category, with startups given a special focus this year; the top ten startups will compete for three final shortlist spots in a live‑pitch before an extended jury. The winners will be honored on 18 May 2017 at the GOP Varieté Theater in Munich. Categories include Display-Performance Campaign, Search-Performance Campaign (SEO/SEM/Google Shopping), Performance-Marketing Agency, Innovative Campaign (cross‑device/omni‑channel), and Best Technology Provider. Notable nominees include C&A, Deichmann, Plan.net Media, DEPOT, Finch, ARAG, Metapeople, Catbird Seat, Adjust, Optimizely, and io. The top startups listed are AdDefend, Adsmurai, AdTriba, Channel Pilot, CrossEngage, Datapath, Nano Interactive, Odoscope, ShowHeroes, and trbo. Jury members featured industry leaders such as Alexander Gösswein of Criteo and Julia Stern of Zalando.

Google Leads Price-Comparison Market Shift

An Online Marketing Rockstars analysis using Channel Pilot data finds price-comparison portals are a multi‑billion-euro driver of sales for German online shops. Channel Pilot reports its customers generate about €45 million in monthly sales via product-search channels, receive 40 million monthly clicks from price-comparison services, and pay on average €0.25–€0.30 per click (implying ~€10–12 million monthly traffic costs for those customers). Google has become the market leader after converting Google Shopping into paid Product Listing Ads (PLA); PLAs have been available in Germany since February 2013. Newer, content-led portals like Stylight and Stylefruits are capturing market share via social traffic (notably Facebook), shifting the dominant category from consumer electronics to fashion. Feed-management vendors (e.g., Channel Pilot, PIA Feed Dynamix, Products Up) and Facebook Product Ads are reshaping merchant acquisition and ad-spend allocation.