Channel Pilot

Masterclass Applications Open: Join OMR Festival 2023!

OMR published a program announcement and application guide for Masterclasses taking place during OMR Festival 2023 (May 9–10) at Hamburg Messe. The festival expects about 70,000 visitors, over 800 speakers and more than 1,000 exhibitors. Organisers say the program includes more than 240 Masterclasses; the application window runs from 12 April to 26 April 2023, allocations are emailed on 3 May, and attendees must link their OMR23 ticket to a myOMR account to apply. The article highlights the Tuesday afternoon (May 9, ~14:30–16:15) Masterclass slate with sessions and partners across topics such as cookieless advertising, first‑party data activation, CDPs, Web3, native advertising, AI in search/SEO, loyalty, and creative formats — featuring contributors including Apple & Vodafone, Twilio Segment, Taboola, Zeotap, Pinterest and Google-related sessions.

Die größten Technologie-Trends im Marketing: Schon jetzt in den Digital Masterclasses 2022

OMR is accepting free registrations for its Digital Masterclasses 2022, a set of live online workshops running 7–10 November 2022 presented with partner Asana. The program is organised into topic clusters—Marketing Tools, Brands & Strategies, E‑Commerce, Social, Adtech/Programmatic, Work Management and Technology Trends—and features sessions from major companies (e.g., Meta, Salesforce, IBM, Stripe, About You, Vodafone, Otto) and specialist tech vendors (Channel Pilot, Shopware, Piwik PRO, Tealium). Individual masterclasses last about 45 minutes and include live chat Q&A; seats per class are limited. Applicants must check the timetable to avoid overlaps; the application window closes on 18 October 2022 and confirmed places and technical instructions are sent by email around 25 October. The program includes practical, marketing- and technology-focused takeaways for attendees.

The Digital Bash: SEA Webinar

OnlineMarketing.de hosted The Digital Bash: SEA, a free webinar on February 18, 2020, designed to help modern digital marketers master SEA. The live conference ran from 9:30 to 12:30 CET, with a post-event recording delivered to registrants. The event is the SEA installment of The Digital Bash webinar series, and advertised Local Ads, keyword research, and strategies for 2020. Speakers included Patric Grassmann (Senior Digital Consultant, Uberall) on local ads and Online-to-Offline branding; Arne Rosemeyer (CEO & Founder, AdStrat) on tools and techniques for SEA keyword research; Ralf Priemer (CEO & Co-Founder, Channel Pilot Solutions) on product data optimization and dynamic pricing; Timo Bernsmann (Director Marketing, FINCH) on machine learning-driven PPC management; and Hellen Pitikaris (Lead Conversion Rate Optimisation & UX, morefire) on landing-page UX and conversion. The event was limited to 2,500 attendees and offers both live access and a free recording.