Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
BET+ Streaming App Profile
BET+ is a niche premium streaming app focused on Black culture and entertainment. It is a subscription-based service owned by Paramount Global, headquartered in New York, NY and founded in 2019. The State of Streaming directory lists BET+ under Paramount Global’s corporate family alongside other Paramount streaming properties (Paramount+, Pluto TV, Showtime, Nick+, Noggin, CBS News Streaming, My5, Smithsonian Channel Plus). The directory entry notes there is currently no editorial coverage for BET+ on the State of Streaming site and provides the publisher’s website link and classification as a streaming app.
Directory/company profile with basic facts; limited or no industry impact and no substantive new information.
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Key Takeaways & Evidence Grounding
- BET+ is a premium subscription streaming service focused on Black culture and entertainment.
- Parent company: Paramount Global.
- Headquarters: New York, NY.
- Founded: 2019.
- State of Streaming directory lists BET+ with no editorial coverage yet and links to its website (https://www.bet.com/bet-plus).
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Paramount Shutting Down BET+ Streaming Service
Paramount Global is discontinuing the standalone BET+ streaming service in a phased shutdown that begins in June 2026 and is expected to complete by mid‑August 2026. The company—following its full acquisition of BET+ after buying out Tyler Perry Studios’ stake—will migrate more than 1,000 hours of BET+ originals, movies, and specials into Paramount+, create a dedicated “BET Hub” inside Paramount+, and move select original movies to the ad‑supported Pluto TV. New subscriptions to BET+ are closed and current subscribers are being offered discounted Paramount+ access and communicated transition options. The consolidation is positioned as an efficiency and discovery play to centralize Black‑focused programming onto Paramount+’s global platform while preserving the BET brand within the larger service.
State of Streaming Adds Paramount+ International Profile
Paramount+ International is a streaming app operated by Paramount Global. The directory entry lists its headquarters in New York, NY and a 2021 founding date. The service is described as an international subscription premium offering with expansion across Europe, Latin America and the Asia‑Pacific region and a focus on localized content. The page also shows Paramount Global’s corporate family (BET+, CBS News Streaming, My5, Nick+, Noggin, Paramount+, Pluto TV, Showtime, Smithsonian Channel Plus) and links to related State of Streaming coverage. The directory notes there is currently no additional coverage for the Paramount+ International entry.
State of Streaming Publishes Paramount+ Profile
Paramount+ is a video streaming app owned by Paramount Global that aggregates content from CBS, Nickelodeon, MTV, Comedy Central, BET, Smithsonian Channel, Showtime and Paramount Pictures. State of Streaming lists Paramount+ with a USPI score for Q1 2026 and ranks it #6. The profile highlights Paramount+ ad products — contextual targeting, interactive ads, pause-ads and shoppable-ads — and names DSP integrations including stack-adapt, basis, viant, display-video-360, amazon-dsp and google-dv360. The page also links to recent coverage of Paramount+ business moves (merger with HBO Max, rights and feature updates, pricing and live-sports investments). The content is a publisher profile page on State of Streaming summarizing the service, ad capabilities, integrations and recent industry coverage.
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