Observed Signal · Feb 25, 2026 · Profile Listing · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
State of Streaming Adds Showtime Profile
State of Streaming's Showtime publisher page lists Showtime as a legacy premium network now operating as a streaming app and integrated into Paramount+ via a Showtime tier. The page records corporate details (parent: Paramount Global; HQ: New York, NY; founded 1976), a short content description (notable shows: Billions, Yellowjackets; boxing), a link to the app website (sho.com), and related Paramount family streaming apps (e.g., Paramount+, Pluto TV, BET+). The page also aggregates recent State of Streaming articles and resources and notes a related coverage item: Paramount+ rebrand removing 'Showtime' (Feb 25, 2026).
Directory/profile page describing a streaming app and corporate family; informational but not a substantive industry event.
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Key Takeaways & Evidence Grounding
- Showtime is described as a streaming app and legacy premium network integrated into Paramount+ with a Showtime tier.
- Parent company: Paramount Global.
- Headquarters: New York, NY.
- Founded: 1976.
- Official website listed as https://www.sho.com/.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Paramount Shuts Down Showtime Website, Redirects to Paramount+
Paramount has discontinued the standalone Showtime website and now redirects visitors to Paramount+ when accessing sho.com, showtime.com, or ParamountPlusWithShowtime.com. The change, implemented without a formal announcement, continues Paramount Global’s multi-year consolidation of legacy cable brands into the Paramount+ streaming platform following the 2023 merger of Showtime into Paramount+. The move aligns with an industry trend of retiring dedicated channel websites to centralize content distribution, subscription management, and audience data on parent streaming services and has been mirrored by other Paramount-owned channel sites such as CMT, Comedy Central, TV Land and the Paramount Network.
State of Streaming Publishes Paramount+ Profile
Paramount+ is a video streaming app owned by Paramount Global that aggregates content from CBS, Nickelodeon, MTV, Comedy Central, BET, Smithsonian Channel, Showtime and Paramount Pictures. State of Streaming lists Paramount+ with a USPI score for Q1 2026 and ranks it #6. The profile highlights Paramount+ ad products — contextual targeting, interactive ads, pause-ads and shoppable-ads — and names DSP integrations including stack-adapt, basis, viant, display-video-360, amazon-dsp and google-dv360. The page also links to recent coverage of Paramount+ business moves (merger with HBO Max, rights and feature updates, pricing and live-sports investments). The content is a publisher profile page on State of Streaming summarizing the service, ad capabilities, integrations and recent industry coverage.
CBS News Streaming Directory Profile
This State of Streaming directory page profiles CBS News Streaming, a free 24/7 streaming news network operated by CBS. The listing identifies the service as a streaming app owned by Paramount Global, headquartered in New York, NY, and founded in 2014. The page provides a short description (live anchored coverage, breaking news, CBS News originals), a link to the live website, and a corporate family list showing other Paramount streaming properties (Paramount+, Pluto TV, BET+, Showtime, Noggin, Nick+, My5, Smithsonian Channel Plus). The page also aggregates recent State of Streaming article headlines about streaming industry topics but contains no standalone news event or additional editorial coverage for the CBS News Streaming entry.
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