Observed Signal · Mar 6, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Amperity Hires Bridget Perry as CMO for AI Growth
Amperity has appointed veteran SaaS marketer Bridget Perry as Chief Marketing Officer to lead global marketing, brand, communications, and growth efforts. Perry joins from Later and previously served as CMO at Contentful; she also led enterprise marketing at Adobe during its cloud transition and held senior roles at Microsoft. The hire comes as Amperity positions its AI-powered Customer Data Cloud to help enterprises convert customer data and AI investments into measurable business outcomes. Perry will focus on strengthening Amperity’s category leadership and accelerating adoption across retail, travel, hospitality, financial services and other data-intensive industries.
Strategic senior hire at a MarTech/CDP vendor could accelerate marketing and enterprise adoption of customer-data solutions in the AI era, but it is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Amperity appointed Bridget Perry as Chief Marketing Officer.
- Bridget Perry previously served as CMO at Later and Contentful, and held senior marketing roles at Adobe and Microsoft.
- Amperity describes its product as an AI-powered Customer Data Cloud offering identity resolution, customizable data models, and intelligent automation.
- Perry will oversee global marketing strategy, brand, communications, and growth to accelerate enterprise expansion across retail, travel, hospitality, and financial services.
- Amperity states more than 400 brands use its platform, and the company was founded in 2016 with offices in Seattle, New York City, London, and Melbourne.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amperity Named Leader in Snowflake Marketing Data Report
Amperity announced it was recognized by Snowflake as a Leader in the Data and Identity category in Snowflake’s Modern Marketing Data Stack: Governing the Agentic Enterprise report. The recognition, announced at Cannes Lions 2026, highlights Amperity’s role in unifying fragmented customer data into trusted, AI-ready profiles that enable real-time decisioning when combined with Snowflake’s AI Data Cloud. Snowflake’s fifth annual report draws on insights from more than 11,500 customers and partners across 13 categories and emphasizes a shift toward AI-driven, agentic marketing systems built on governed data foundations.
Amperity Named Leader in IDC MarketScape for AI CDPs
Amperity announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 (doc #US53952526, June 2026). IDC cited Amperity’s strengths for large B2C enterprises — notably identity resolution (deterministic, probabilistic, graph-based, household and consent-aware), schema and data readiness, segmentation and journey orchestration, and lakehouse alignment including zero-copy data sharing with Snowflake and Databricks. Amperity’s co-founder & co-CEO Derek Slager and IDC Research Director Tapan Patel stressed that durable identity and trusted customer context are prerequisites for enterprise AI-driven personalization and decisioning. The release notes Amperity’s hybrid deployment flexibility and that more than 400 brands rely on the company. The recognition positions Amperity as a recommended CDP option for enterprises with fragmented first‑party data where identity accuracy, data quality, and marketer access to trusted audiences are mission-critical.
GreenCore Solutions Opens London Office for A2A-Grocery Agentic Commerce
GreenCore Solutions Corp. (GSC) announced the opening of a sales office in London, UK, under a new entity, GreenCore Solutions (UK), to support its agentic commerce hub, A2A-Grocery.co.uk. The company introduced its 0-100 Agentic Density Scale, indicating that the UK and Europe account for 84% of grocery makers, while the USA accounts for only 16%. GSC's AI agents have processed 100 million transactions year-to-date, with 40% from Europe, 20% from the USA, and 40% from the rest of the world. The London office aims to connect European makers with AI agents buying for grocery retailers across 20 markets. GSC operates on Microsoft Azure and Google Cloud Enterprise, with data residency in each market.
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