Observed Signal · Jun 2, 2026 · Industry Ranking · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Amazon's 'Off Campus' Tops AGF Streaming Rankings
In May 2026 Amazon Prime Video dominated the AGF's cross-platform streaming ranking, occupying 16 of the top 25 slots and the entire top 8. The new series Off Campus led the list: Episode 1 recorded 4.736 million views under AGF's Census+ measurement, and several subsequent episodes also posted multi-million view counts. Amazon's LOL: Last One Laughing (season 7) was a second major hit, with its first episode reaching 3.77 million views. Outside Amazon, DAZN's Champions League Bayern–PSG semifinal livestream (return leg) reached 3.25 million views; ZDF's Champions League final stream posted about 3.105 million. The AGF Census+ metric counts technical 'views' (stream starts) rather than unique viewers or viewing duration; Census+ has been the AGF's monthly measurement basis since April 2025.
Shows Prime Video content driving large streaming view counts and highlights AGF's Census+ measurement methodology (views vs. unique reach), which affects how streaming audience metrics are reported to advertisers and publishers.
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Key Takeaways & Evidence Grounding
- Prime Video held 16 of the top 25 positions and the entire top 8 in the AGF streaming ranking for May 2026.
- Off Campus S1E1 recorded 4.736 million views according to AGF Census+ for May 2026.
- LOL: Last One Laughing Germany S7E1 recorded 3.770 million views (AGF Census+).
- Amazon stated Off Campus reached 36 million viewers worldwide within the first 12 days after launch (Amazon claim, not independently verified).
- DAZN's Champions League semifinal (FC Bayern vs PSG, return leg) recorded 3.25 million views (AGF Census+).
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Prime Video Smashes Champions League Streaming Record
In September 2026, Amazon's Prime Video dominated German streaming, with AGF measuring sports for the first time. The Champions League match between Borussia Dortmund and Villarreal topped the rankings with 4.605 million views, the highest for any single program. Prime Video secured eight of the top eleven positions, including the series "Reacher" and its spin-off "Neagley." Competitors lagged: RTL's "Das Sommerhaus der Stars" led non-Prime content with 2.698 million views, while ARD's Germany-Greece match drew over 2 million, and DAZN's Elversberg-Bayern game recorded nearly 1.7 million. ZDF's election coverage reached 1.702 million. The AGF Census+ methodology counts video starts, not unique viewers, and excludes platforms like YouTube and Facebook.
LOL Next Lags Original, Amazon Tops Streaming Rankings
New AGF streaming reach data for calendar week 37 (Sept 7-13, 2026) shows Amazon's 'LOL Next' spin-off reached 795,000 viewers in its debut week, far behind the original 'LOL' season 7 which started with over 2 million in May. Amazon's UEFA Champions League coverage led all streaming brands with 2.746 million reach, while DAZN's Champions League content reached 1.388 million. ARD's 'Babylon Berlin' final season hit 1.234 million in the Mediathek, and 'Reacher' set a new record with 1.6 million. RTL's 'Sommerhaus der Stars' grew to 1.257 million. The data marks the first official AGF measurement of Amazon sports content since summer 2026.
Amazon 'LOL' Tops AGF Streaming Reach in Week 21
AGF Videoforschung's streaming-only Programmmarke ranking for calendar week 21 (AGF SCOPE: 18.05.2026–24.05.2026) shows Amazon's comedy format "LOL: Last One Laughing" leading streaming net reach with 2.234 million unique viewers. Amazon also placed other titles in the top 10 — notably "Off Campus" (1.277 million) which grew substantially week-on-week, and "The Boys" (1.043 million), which remained above one million for a fourth consecutive week. Public broadcasters and broadcasters' news brands also performed strongly on streaming: ARD's "Sportschau" (1.646 million) and RTL's "ntv Nachrichten" (1.568 million) ranked high. The article explains AGF's Programmmarke metric (net reach across a program brand on publishers' own platforms) and notes streaming-only figures exclude YouTube and social networks.
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