Observed Signal · Sep 21, 2026 · Data Release · Source: DWDL · Impact: 3/5 · Sentiment: Positive
LOL Next Lags Original, Amazon Tops Streaming Rankings
New AGF streaming reach data for calendar week 37 (Sept 7-13, 2026) shows Amazon's 'LOL Next' spin-off reached 795,000 viewers in its debut week, far behind the original 'LOL' season 7 which started with over 2 million in May. Amazon's UEFA Champions League coverage led all streaming brands with 2.746 million reach, while DAZN's Champions League content reached 1.388 million. ARD's 'Babylon Berlin' final season hit 1.234 million in the Mediathek, and 'Reacher' set a new record with 1.6 million. RTL's 'Sommerhaus der Stars' grew to 1.257 million. The data marks the first official AGF measurement of Amazon sports content since summer 2026.
Provides new AGF streaming reach data for major platforms, including first official sports measurement for Amazon, indicating competitive dynamics in German streaming market.
Key Takeaways & Evidence Grounding
- LOL Next reached 795,000 weekly net reach in its debut week, vs 2 million for LOL season 7 in May.
- Amazon's Champions League coverage topped streaming rankings with 2.746 million reach.
- DAZN's Champions League content reached 1.388 million weekly net reach.
- Babylon Berlin's final season reached 1.234 million in ARD Mediathek.
- Reacher hit a new record with 1.6 million weekly net reach on Prime Video.
Connected Companies & Entities
5 Entities mappedDAZN
Sports streaming platform monetised by subscriptions, advertising and adjacencies.
“Auch DAZN hatte die Champions League im Programm und ... 1,388 Millionen Personen wurden mit sämtlichen Champions-League-Inhalten dort binne...”
Axel Springer
Digital publisher monetising news audiences through ads and subscriptions.
“In the table, 'Welt News Axel Springer 0,596'....”
Amazon
Global commerce, cloud, advertising and subscription platform company.
“In den Amazon-eigenen weltweiten Wochen-Charts belegte der neue 'LOL'-Ableger 'LOL Next' ......”
RTL Group
European broadcaster, streamer, ad seller and content producer.
“Bei RTL kann man sich darüber freuen, dass das 'Sommerhaus der Stars' Fahrt aufnahm und seine Streaming-Nettoreichweite um gut 200.000 auf 1...”
ARD
Germany’s public broadcaster for TV, radio and streaming.
“Der Start der finalen Staffel von 'Babylon Berlin' bescherte der ARD unterdessen starke Zahlen in der Mediathek: Die Wochen-Nettoreichweite ...”
Ontology Mapping & Concepts
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