Observed Signal · Jul 31, 2026 · Earnings Report · Source: AdExchanger · Impact: 4/5 · Sentiment: Positive
Amazon Q2 Ad Revenue Nears $20B
Amazon reported $19.8 billion in advertising revenue for Q2 2026, a 26% year-over-year increase from $15.7 billion in Q2 2025. The company’s broader earnings showed an outsized jump in net income — from $18.2 billion a year earlier to $62.6 billion — driven largely by $53.4 billion in non-operating pre-tax other income tied to Amazon’s ownership stake in Anthropic. The report emphasizes Amazon’s expanding AI and AWS businesses (with AWS AI product solutions cited as generating $25 billion in Q3) and frames advertising as increasingly integrated with Amazon’s AI-driven commerce offerings, including agentic shopping products and the Ads Agent tool mentioned by CEO Andy Jassy.
Major platform (Amazon) reported near-$20B quarterly ad revenue with strong YoY growth and a large net-income jump tied to strategic investments (Anthropic), signaling continued scale and AI-integration of retail ad offerings that affect advertisers, publishers, and ad tech.
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Key Takeaways & Evidence Grounding
- Amazon’s advertising businesses earned $19.8 billion in Q2 (reported as the quarter’s ad revenue).
- Q2 ad revenue rose from $15.7 billion in Q2 2025, a 26% year-over-year increase.
- Amazon’s net income grew from $18.2 billion in Q2 2025 to $62.6 billion in the reported quarter.
- $53.4 billion of the reported net income consisted of "non-operating pre-tax other income" related to Amazon’s ownership stake in Anthropic.
- The article states AWS’s AI product solutions earned $25 billion in Q3 and are growing at triple-digit percentages (as described in the earnings context).
Connected Companies & Entities
7 Entities mapped“Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday....”
“Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday....”
“Of that $62.6 billion, however, $53.4 billion consisted of “non-operating pre-tax other income” related to Amazon’s ownership stake in Anthr...”
“Another reason Amazon’s earnings particularly resembled Alphabet’s last week was that they each shared an eyebrow-raising jump in net income...”
“Alphabet’s profit jumped from $28.2 billion in Q2 last year to $112 billion during the same period this year. The jump was thanks to its ear...”
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“CEO Andy Jassy noted that Amazon had introduced 30 new advertisers to the NBA in its first year carrying games and have sold out streaming a...”
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Amazon Ads Reach $76B in 12 Months
Amazon reported $76 billion in advertising revenue over the past 12 months, driven by growth across search, streaming and adtech. In Q2 the company generated $20 billion in ad revenue, up 26% year-over-year, while overall Q2 net sales were $200.6 billion (up 20% YoY) and AWS revenue reached $42.2 billion (up 37% YoY). Amazon said Sponsored Products remains its largest ad format and a key growth driver, and its Sponsored AI Prompts have shown strong initial results. The company also highlighted Prime Video metrics—36 million viewers for the show Off Campus in its first 12 days—and noted 30 new NBA advertisers in Prime Video’s first year of streaming rights. These results were disclosed in conjunction with Amazon’s Q2 earnings and the investor earnings call.
Amazon Reports $200.6B Revenue in Q2 2026
Amazon reported Q2 2026 results on July 30, 2026: $200.6 billion in revenue (up 20% year-over-year) and $62.6 billion in profit. AWS grew 36.7% year-over-year — its fastest growth in 18 quarters — and Amazon said its AI and chips businesses each surpassed run rates above $25 billion. Amazon cited investments in AI company Anthropic and added 10+ fully managed foundation models to Amazon Bedrock, with hundreds of thousands of customers now using Bedrock. Advertising revenue grew 26% year-over-year. The company also highlighted Prime Video viewership milestones and additional satellite launches for Project Leo.
Amazon Ads, AWS Drive Blockbuster Q3 Results
Amazon exceeded Wall Street expectations in Q3 2025, reporting revenue above $180 billion and net income over $21 billion. Growth was led by a 20% rebound at Amazon Web Services (AWS), with $33 billion in sales driven by core infrastructure and new AI workloads; the company is expanding capacity (nearly 4 gigawatts added) and launching 'Project Rainier,' a supercomputer cluster for AI. Amazon’s advertising business surged 24% to nearly $18 billion, aided by new partnerships with Netflix, Spotify and SiriusXM and stronger monetization of Prime Video and other properties. Quarterly operating income remained flat at $17.4 billion after a $2.5 billion FTC settlement and $1.8 billion in severance; free cash flow fell by about 70% amid heavy AI and infrastructure spending. CEO Andy Jassy framed AI-driven 'agentic commerce' as a future growth vector for e-commerce and advertising.
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