Observed Signal · Dec 22, 2023 · Trend Report · Source: Trending Topics · Impact: 2/5 · Sentiment: Neutral
2024 Marketing, Technology and Social Media Trend Predictions
In this guest article, George Nimeh, founder and CEO of NIMEH & Partners, reviews his 2023 predictions and outlines four major trends for 2024 in marketing technology and social media. He argues that consumers no longer want traditional advertising and predicts a shift toward entertainment-based content. He also forecasts dramatic fragmentation of large social platforms, the rise of short-form content over long-form, and a major disruption of Google's search business by generative AI and TikTok. Additional quick hits include growth of podcasts, failure of Threads, a possible acquisition of Runway by Google or Adobe, the opening of the ChatGPT Store, and strong performance for recommerce platforms like Vinted and Refurbed. The article references OpenAI's paid content partnership with Axel Springer and expects increased political ad spending during the many 2024 election campaigns.
Expert prediction article for 2024 marketing tech trends; relevant to AI, search and social media but contains no exclusive breaking news or industry-shifting announcement.
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Key Takeaways & Evidence Grounding
- The article was published on December 22, 2023, by George Nimeh, founder and CEO of NIMEH & Partners.
- OpenAI signed a content-licensing deal with Axel Springer, reportedly worth tens of millions of euros, to use its news articles in AI products.
- Vinted had a record year and was available in 21 countries with more than 65 million registered users as of December 2023.
- Binance was fined $4 billion and CEO Changpeng Zhao is expected to face prison time.
- NIMEH & Partners developed the IKEA Home Stage for IKEA Austria in 2021 and 2022.
Connected Companies & Entities
16 Entities mapped“OpenAI will pay Axel Springer tens of millions of euros to use its news content, including Politico, Business Insider, Bild and Welt, in AI ...”
“OpenAI recently signed a major deal with Axel Springer to use its news content in OpenAI's AI products....”
“The IKEA Festival is cited as an example of entertainment-driven brand experience; NIMEH & Partners developed the IKEA Home Stage for IKEA A...”
“The article says the classic search business is essentially Google and predicts it will be disrupted....”
“The article references Steve Jobs discontinuing the iPod in favor of the iPhone....”
“The article predicts Runway will be acquired by either Google or Adobe....”
“Runway is described as a popular AI company offering text-to-image and text-to-video services....”
“Austrian recommerce platform Refurbed is predicted to have another strong year....”
“The interactive film 'Bandersnatch' by Netflix is cited as an example of entertaining content....”
“Vinted had a record year and is available in 21 countries with more than 65 million registered users....”
“The author mentions Willhaben and Refurbed in last year's predictions....”
“A comprehensive SEC lawsuit was filed against Coinbase....”
“The article says nothing will stop Amazon from having a very successful year in sales and ad revenue....”
“Harley Finkelstein, President of Shopify, is quoted about ubiquitous retail....”
“Binance was fined $4 billion and CEO Changpeng Zhao is expected to go to prison....”
“Niche platforms like Vinted, Depop and Poshmark are expected to outperform large platforms like Etsy....”
Ontology Mapping & Concepts
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