Senior CRM Manager - Loyalty & Lifecycle

This role leads the development and execution of marketing strategies for Tripadvisor's loyalty program, focusing on member engagement, retention, and value proposition. It requires strategic planning, cross-functional collaboration, and a data-driven approach to optimize loyalty initiatives.

This role develops and executes customer marketing programs to drive retention, expansion, and advocacy. It involves creating customer success stories, managing reference programs, and aligning with customer success teams to showcase value.

Leads lifecycle marketing strategies to drive customer retention and engagement. Requires expertise in segmentation, automation, and performance analysis.

The Director of Customer Lifecycle will architect a sophisticated, machine-learning-adjacent CRM engine to maximize long-term retention and engagement across a global user base. This role owns the full CRM strategy, focusing on day-0 behavior, algorithmic personalization across Email, Push, SMS, and In-App, and rigorous experimentation to measure true incrementality. The director will partner with data science and engineering on data schema and be hands-on in building and optimizing complex campaign logic.

Crafts press materials and manages media inquiries to amplify Money Saving Expert's consumer champion positioning. Focuses on media relations and communications to support the brand's editorial content and savings-focused messaging.

Owns the product strategy and roadmap for MONY Group's savings platform, collaborating across teams to enhance customer journeys. Focuses on delivering user-centric features that drive engagement and savings for millions of UK households.