MONY Group

Ten Predictions for Affiliate Marketing in 2019

The article summarizes ten predictions for affiliate marketing in 2019, highlighting major trends and risks for the channel. Key themes include the impact of privacy changes (e.g., ITP 2.0 and tracker-blocking browsers) that push the industry toward first-party tracking solutions, continued consolidation among affiliate networks and publishers, Amazon’s growth as an advertising platform driven by first‑party data, geopolitical and tax risks for cross‑border e‑commerce, and a renewed focus on long‑term customer relationships, content monetization and process automation. It cites Awin’s own data and product developments (Awin Mastertag, Opportunity Marketplace) and calls out regulatory issues such as proposed EU copyright reforms and country-level web taxes as potential headwinds.

Nachhaltigkeit im Influencer Marketing: Interview mit Alex Wagner von Shoop

The interview with Alex Wagner, Head of Marketing & Product at Berlin-based cashback provider Shoop.de, discusses sustainability and professionalism in influencer marketing. Wagner notes that Shoop has run over 100 campaigns on mobile-focused platforms YouTube and Instagram over the past four years, and he considers influencer marketing on YouTube to be one of the most sustainable channels. He addresses how influencer marketing has become more professional over the years and how brands can adapt to these developments, while acknowledging that brands still struggle on social platforms. The piece offers Shoop's perspective on balancing authentic creator partnerships with performance-driven marketing.

Retail Research: Desktop Leads Mobile for Research & Purchase of Christmas Goods - ExchangeWire.com

A RetailTechNews whitepaper cited by ExchangeWire shows desktop remains the dominant channel for Christmas shopping, both for researching and purchasing. Consumers commonly start on Google (41%) and Amazon (48%), with 76% reporting purchases from Amazon during Christmas. Amazon leads purchases compared with Argos (42%) and eBay (40%), while price (74%) and product range (58%) are the main criteria driving site choice. Shoppers who begin on eBay tend to be price-conscious (88%), whereas Amazon shoppers prioritize product range (66%). Cashback sites like Quidco are already part of the path to purchase (48% have used; 42% plan to). Desktop research is strong (67%), but in-store research remains common (58%), and in-store purchases dominate (89%). Online formats show desktop at 66% of online purchases, with mobile web outperforming in-app and tablet purchases; 38% anticipate using voice-enabled assistants in the future. Non-traditional payment methods remain lightly adopted.